KYOORIUS ADVERTISING AWARDS - Film Craft (Casting & Performance - Campaign)

#UnbelievableButTrue Befit Cover - ICICI Lombard - ICICI Lombard General Insurance JPG
#UnbelievableButTrue Befit Cover - ICICI Lombard - ICICI Lombard General Insurance MP4 34s
#UnbelievableButTrue Befit Cover - ICICI Lombard - ICICI Lombard General Insurance MP4 40s
#UnbelievableButTrue Befit Cover - ICICI Lombard - ICICI Lombard General Insurance MP4 40s

#UnbelievableButTrue Befit Cover - ICICI Lombard General Insurance
Client: ICICI Lombard
Entrant: Lucifer Circus

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#UnbelievableButTrue Befit Cover - ICICI Lombard General Insurance - ICICI Lombard

Baby Blue Elephant

Entry Title: #UnbelievableButTrue Befit Cover
Brand: ICICI Lombard General Insurance
Client: ICICI Lombard
Entrant Company: Lucifer Circus
Title: Dragon
Title: Anaconda
Title: Alien
Description: THE BRIEF WAS SIMPLE – UN BELIEVABLE BUT TRUE.. SO WAS THE SCRIPT. AND WE TRIED TO CARRY THE SAME INTO THE EXECUTION. HANDLING THE SUBJECTS OF ALIENS , DRAGONS AND ANACONDAS IN THE MOST NORMAL AND STRAIGHT FACED MANNER HELPED US DRIVE HOME THE POINT THAT SOME STORIES ARE UNBELIEVABLE BUT ICICI LOMBARD LIFE INSURANCE PROMISE NEED NOT BE.
HERE WE GOT AN OPPORTUNITY TO WORK ON A CAMPAIGN THAT WAS SO UNIQUE AND A FIRST FOR US IN THIS CATEGORY THAT IT GOT THE TEAM EXCITED TO APPROACH IT IN A MANNER BEFITTING THE NEWNESS AND THE BOLDNESS. ITS THE WRITER AND DIRECTOR'S CONVICTION THAT HAS MADE THE FILMS A CLUTTER BREAKER. CASTING REMAINS ANOTHER ACE FOR US. THE ACTORS HAVE FURTHER ELEVATED THE SCRIPT BY BRINGING RELATABILITY AND NORMALCY INTO CONVEYING THIS MESSAGE.

SO WITH BEFIT CAMPAIGN NOT ONLY DOES ICICI LOMBARD KEEP ITS PROMISE SO DO WE AS A PRODUCTION HOUSE THAT TAKES PRIDE IN US BREATHING LIFE INTO STORIES ENTRUSTED TO US.

AS THEY UNBELIEVABLE BUT TRUE OUR STORIES HAVE A WAY OF FINDING US! AND THIS ONE WAS WRITTEN FOR US!

A SPECIAL THANKS TO THE CLIENT FOR AGREEING TO BUY THE SCRIPT AND COMMISSION THESE ACTORS
English Translation: English Subtitled File enclosed
Company Credits: Lucifer Circus
Individual Credits: Agency - Ogilvy India
Individual Credits: Executive Producer - Gaurav Chanana
Individual Credits: Director - Shayak Roy
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