KYOORIUS ADVERTISING AWARDS - Radio & Audio (Radio & Audio Craft > Writing & Scripts - Campaign)

Wake Up And Smell The McCafe - Hardcastle Restaurants Pvt Ltd - McDonald's India JPG
Wake Up And Smell The McCafe - Hardcastle Restaurants Pvt Ltd - McDonald's India MP3
Wake Up And Smell The McCafe - Hardcastle Restaurants Pvt Ltd - McDonald's India MP3
Wake Up And Smell The McCafe - Hardcastle Restaurants Pvt Ltd - McDonald's India MP3
Wake Up And Smell The McCafe - Hardcastle Restaurants Pvt Ltd - McDonald's India MP3

Wake Up And Smell The McCafe - McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant: DDB Mudra Group

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Wake Up And Smell The McCafe - McDonald's India - Hardcastle Restaurants Pvt Ltd

Blue Elephant

Entry Title: Wake Up And Smell The McCafe
Brand: McDonald's India
Client: Hardcastle Restaurants Pvt Ltd
Entrant Company: DDB Mudra Group
Description: Without your coffee, you're extremely slow to process things. And that has rather unfortunate repercussions that get progressively worse for you. Before it's too late, you really need to wake up and smell the McCafe.
English Translation: 1) Caring Wife

Man's voice:
Sudha and I completed 10 years of marriage yesterday. She is the most caring woman I’ve ever known. Few years back, she hired this young yoga instructor to stay in shape, just for me. And Sudha has been so committed. Takes extra classes with him, when I’m working. Video sessions also, late night. She hates missing workouts, so she brings him on our vacations also. And you know, I was travelling so much last year, but no matter. He helped her get strong for the delivery of our child. As a thank you, she named our son after him. Xerxes.

MVO: Wake up and smell the McCafe

2) Benevolent Preacher

Man's voice:
Our spiritual leader, may the Universe bless him, is truly benevolent. He shepherds us lost souls on the path to nirvana. And in return he asks nothing for himself, only for others. Like last month, we gave him a gold-plated smartphone to pass on personal messages from the Universe. And last year we got him a 2-storey penthouse, so he could shelter the poor. Now, we are getting him a private jet to spread the divine word far and wide. Ah, how lucky we are.


MVO: Wake up and smell the McCafe


3) Studious Son

Woman's voice:
My Rohan is honestly the perfect son and role model for so many students. Must be the Kashmiri almonds I had when pregnant. Recently, he decided to mentor the back-benchers in class. Every night, he goes out to tutor them. Comes back only in the morning. Eyes red, sweating, poor thing. He’s quietly started taking money from his papa’s wallet also. To buy them books. And yesterday some policemen were so proud of what he’s doing, they personally dropped him home. Imagine.


MVO: Wake up and smell the McCafe


4) Valued Employee

Man's voice:
At my company, I am an extremely valued employee. In fact, lately they’ve gone out of their way to ensure I stay happy. In meetings, I am told to just sit back, relax and not worry about presenting. They give me very few assignments...really helps work-life balance, I've gotta admit. Also, I am not marked on most mails, so my inbox never gets flooded. And when I take a few days off, no one disturbs me to ask why. Such good guys.
Just last week they enquired if I’m looking out. Guess they’re really scared of losing me. But I wouldn’t worry, if I were them.


MVO: Wake up and smell the McCafe

Company Credits: DDB Mudra Group
Individual Credits: Team DDB Mudra Group
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