Kyoorius Advertising Awards
Film Craft
Use Of Music
KYOORIUS ADVERTISING AWARDS - Film Craft (Use Of Music)
JPG
MP4
1m:00s
Boyband
Brand: CRED
Client: CRED
Entrant: Early Man Film Pvt Ltd
Blue Elephant
| Entry Title: | Boyband |
|---|---|
| Brand: | CRED |
| Client: | CRED |
| Entrant Company: | Early Man Film Pvt Ltd |
| Description: | The campaign was designed to popularize CRED. To promote an app that provides its customers insane rewards for paying credit card bills, we wanted the experience of watching the ad itself to be rewarding. Since the majority of credit card holders in India are millennials who grew up in the 90s, we wanted the ads to be a treat for them. The product proposition was conveyed upfront so that a good chunk of the ad could function as an entertaining piece of content that evokes feelings of amusement and nostalgia. In each ad, the audience gets to see their favorite celebrity doing something out of character. The joy of seeing their childhood icons after a long passage and the thrill of re-discovering them in an avatar never seen before make this campaign memorable. Our main goal was to make the audience feel special and rewarded, which is what CRED is all about. More importantly, we wanted to make ads that go beyond advertising and create pop culture. |
| Company Credits: | Early Man Film PVT LTD |
| Individual Credits: | Ayappa KM - Director |
| Individual Credits: | Anand Menon - Executive Producer |
| Individual Credits: | Milin Shah - Producer |
| Individual Credits: | Tanmay Bhat - Creative Team |
| Individual Credits: | Devaiah Bopanna - Creative Team |
| Individual Credits: | Nupur Pai - Creative Team |
| Individual Credits: | Vishal Dayama - Creative Team |
| Individual Credits: | Puneet Chadha - Creative Team |
| Individual Credits: | Rubais Mohammed - Cinematographer |
| Individual Credits: | Siddharth Basrur - Singer |
| Individual Credits: | Raghav Meattle - Singer |
| Individual Credits: | Jasmin Oza - Choreographer |
| Individual Credits: | Karan Malhotra - Music |
| Individual Credits: | Tilak Goswami - Sound Engineer |
| Individual Credits: | Mihir Lele - VFX |
| Individual Credits: | Kshitij Verma - VFX |
| Individual Credits: | Piyush Raina - Casting Director |
| Individual Credits: | Navin Shetty - Colorist |
| Individual Credits: | Shan Mohammed - Offline Editor |
| Individual Credits: | Sagar Kadam - Online Editor |
