Kyoorius Advertising Awards
Visual Effects / VFX
KYOORIUS ADVERTISING AWARDS - Film Craft (Visual Effects / VFX)
A Better Way To Teach - XSEED
Client: XSEED Education
Baby Blue Elephant
|Entry Title:||A Better Way To Teach|
|Description:||No students are born as blockheads - That was the main theme of XSeed education.
XSEED’s new campaign urges us to evaluate the education system in India. Schools aren’t just brick-and-mortar structures and great teachers with the right approach can change the lives of their students in many ways.
CGI was one of the most important elements of this campaign video, as the students shown as the blockhead are living beings hurt and undermined by the teacher. Each and every blockhead showed in the video has feelings, they are students trying to do better but getting no help from the teachers. All the blockheads showcased in the video were designed in 3D individually and each of them was animated separately with precise direction. The intense process of handling 3D blockheads for a video ranging over three minutes was carried out by the expert 3D team of Mangopost guided by Ram Kumar Sundaram and Mohan Babu Palani. All the 3D assets are rendered in the blender and composited in After effects. The campaign delivers a strong message that no students are born blockheads and urges to evaluate and change the ways in which students are taught and treated.
|English Translation:||My mother always says…
New school does not mean that you only get new uniforms, new books,
new teachers but you also get new friends.
What are you looking at?
Keep daydreaming and now come stand here like a log of wood.
If you don’t listen in the class, this is how you will be
How am I ever gonna teach you anything?
That’s how I too became just like my friends
One day a new principal came to our school
Everything is wrong, why am I even teaching you… absolute waste
Go back to your classroom dear.
No one is born as a blockhead.
If the students don’t understand what we teach, it’s not their fault.
If we don’t give them the proper foundation, their future will be spoilt.
So let’s change the way we teach and
Let's teach them in the method they easily understand.
If we take energy from sunlight, the future of the world will shine bright.
If the students don’t understand what we teach, it’s not their fault,
the fault is with the method we teach.
Change to New XSEED
|Company Credits:||Mangopost - CGI, VFX, Animation and Digital Intermediate|
|Company Credits:||Kadhai Films - Production House|
|Company Credits:||OPN - Creative Agency|
|Individual Credits:||CGI and Visual Effects Project Lead - Ramkumar Sundaram|
|Individual Credits:||CGI and Visual Effects Supervisor - Mohan Babu Palani|
|Individual Credits:||3D Lead - Issac Emmanuel|
|Individual Credits:||Lead Compositor - Vignesh M Krishnan|
|Individual Credits:||Colourist - Suresh Ravi|
|Individual Credits:||Conformist - Franklin|
|Individual Credits:||Character Design - Nishok Apri|
|Individual Credits:||Illustration - Rohit|
|Individual Credits:||Director - George K Antoney|
|Individual Credits:||Producer - Hari Prasad Uday|
|Individual Credits:||Co-Producer - Farooq Mohammad|
|Individual Credits:||Creative - Chokka (OPN)|