Kyoorius Advertising Awards
Use Of Music
KYOORIUS ADVERTISING AWARDS - Film Craft (Use Of Music)
Entrant: Early Man Film Pvt Ltd
Baby Blue Elephant
|Early Man Film Pvt Ltd
|The campaign was designed to popularize CRED. To promote an app that provides its customers insane rewards for paying credit card bills, we wanted the experience of watching the ad itself to be rewarding. Since the majority of credit card holders in India are millennials who grew up in the 90s, we wanted the ads to be a treat for them. The product proposition was conveyed upfront so that a good chunk of the ad could function as an entertaining piece of content that evokes feelings of amusement and nostalgia.
In each ad, the audience gets to see their favorite celebrity doing something out of character. The joy of seeing their childhood icons after a long passage and the thrill of re-discovering them in an avatar never seen before make this campaign memorable. Our main goal was to make the audience feel special and rewarded, which is what CRED is all about.
More importantly, we wanted to make ads that go beyond advertising and create pop culture.
|CRED : Kumar Sanu
Jim Sarbh: When you pay your credit card bills on CRED, you earn CRED Coins. Use them to claim cash back and rewards.
Now that’s as delightful as Kumar Sanu selling insurance.
Kumar Sanu: Oooooo…Be it the love or the car. Insurance is important.
Worry not if she gets away…with your car and your heart.
Tell her I’m covered. My love, I’m sorry.
Hey hey hey hey hey heye!
La la la la la laa…
|Early Man Film PVT LTD
|Ayappa KM - Director
|Anand Menon - Executive Producer
|Milin Shah - Producer
|Tanmay Bhat - Creative Team
|Devaiah Bopanna - Creative Team
|Nupur Pai - Creative Team
|Vishal Dayama - Creative Team
|Puneet Chadha - Creative Team
|Rubais Mohammed - Cinematographer
|Shan Mohammed - Offline Editor
|Karan Malhotra - Music
|Navin Shetty - Colorist
|Sagar Kadam - Online Artist
|Shrushti & Sanjana - Costume Stylists
|Tilak Goswami - Sound Engineer
|Shilpa Shah - Makeup Artist
|Piyush Raina - Casting Director