Kyoorius Advertising Awards
Film Craft

Kumar Sanu
Brand: CRED
Client: CRED
Entrant: Early Man Film Pvt Ltd

Baby Blue Elephant

Entry Title:	Kumar Sanu
Brand:	CRED
Client:	CRED
Entrant Company:	Early Man Film Pvt Ltd
Description:	The campaign was designed to popularize CRED. To promote an app that provides its customers insane rewards for paying credit card bills, we wanted the experience of watching the ad itself to be rewarding. Since the majority of credit card holders in India are millennials who grew up in the 90s, we wanted the ads to be a treat for them. The product proposition was conveyed upfront so that a good chunk of the ad could function as an entertaining piece of content that evokes feelings of amusement and nostalgia. In each ad, the audience gets to see their favorite celebrity doing something out of character. The joy of seeing their childhood icons after a long passage and the thrill of re-discovering them in an avatar never seen before make this campaign memorable. Our main goal was to make the audience feel special and rewarded, which is what CRED is all about. More importantly, we wanted to make ads that go beyond advertising and create pop culture.
English Translation:	CRED : Kumar Sanu Jim Sarbh: When you pay your credit card bills on CRED, you earn CRED Coins. Use them to claim cash back and rewards. Now that’s as delightful as Kumar Sanu selling insurance. Kumar Sanu: Oooooo…Be it the love or the car. Insurance is important. Worry not if she gets away…with your car and your heart. Tell her I’m covered. My love, I’m sorry. Hey hey hey hey hey heye! La la la la la laa…
Company Credits:	Early Man Film PVT LTD
Individual Credits:	Ayappa KM - Director
Individual Credits:	Anand Menon - Executive Producer
Individual Credits:	Milin Shah - Producer
Individual Credits:	Tanmay Bhat - Creative Team
Individual Credits:	Devaiah Bopanna - Creative Team
Individual Credits:	Nupur Pai - Creative Team
Individual Credits:	Vishal Dayama - Creative Team
Individual Credits:	Puneet Chadha - Creative Team
Individual Credits:	Rubais Mohammed - Cinematographer
Individual Credits:	Shan Mohammed - Offline Editor
Individual Credits:	Karan Malhotra - Music
Individual Credits:	Navin Shetty - Colorist
Individual Credits:	Sagar Kadam - Online Artist
Individual Credits:	Shrushti & Sanjana - Costume Stylists
Individual Credits:	Tilak Goswami - Sound Engineer
Individual Credits:	Shilpa Shah - Makeup Artist
Individual Credits:	Piyush Raina - Casting Director