Kyoorius Advertising Awards
Film
TV & Cinema > Campaign - Campaign
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > Campaign - Campaign)




Jaquar Bath & Lights
Brand: Jaquar
Client: Jaquar & Company Pvt Ltd
Entrant: Enormous Brands LLP

Blue Elephant
Entry Title: | Jaquar Bath & Lights |
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Brand: | Jaquar |
Client: | Jaquar & Company Pvt Ltd |
Entrant Company: | Enormous Brands LLP |
Description: | Jaquar has been India’s leading premium bathware brand. So much so, that it’s goodwill in this category makes it difficult for consumers to register that it also deals in premium lights. Jaquar’s IPL campaign takes a unique and hilarious cut to tackle this while keeping audiences hooked to the very last second. The three films play on consumer perception and portray a surreal world where bath products can be seen being installed in the most unlikely places. As the confusion clears, the lighting products are introduced in a glorious manner, which makes the ads even more memorable. |
English Translation: | Film 1 Office Man 1 : Hey what's going on out here... Man 2: We're installing Jaquar in the conference room. Man 1: In the conference room? Man2: Sir..we're installing jaquar lights Man 1: Oh VO: India's leading bath appliance company now also into light Film 2 Living room: Office Man 1 : Hey what's going on out here... Man 2: We're installing Jaquar in the living room. Man 1: In the living room? (banal conversation between the people in the living room) Man2: Sir..we're installing jaquar lights Man 1: Oh VO: India's leading bath appliance company now also into light Jaqaur bath +Light Film 3 Installation Office Man 1 : Hey what's going on out here... Man 2: We're installing Jaquar Man 1: Jaquar? Man2: Sir..we're installing jaquar lights Man 1: Oh VO: India's leading bath appliance company now also into light Jaqaur bath +Light |
Company Credits: | ENORMOUS |
Company Credits: | JAQUAR AND COMPANY PRIVATE LIMITED |
Individual Credits: | Ashish Khazanchi |
Individual Credits: | Sarthak Sharma |
Individual Credits: | Mukund Raina |
Individual Credits: | Sandeep Patwardhan |
Individual Credits: | Ishmeet Kaur |
Individual Credits: | Soumitra Patnekar |