Kyoorius Advertising Awards
Casting & Performance
KYOORIUS ADVERTISING AWARDS - Film Craft (Casting & Performance)
IAP Campaign - Paison Ko Roko Mat - IDFC Equity Mutual Funds
Client: IDFC Asset Management Company Ltd
Entrant: Early Man Film Pvt Ltd
Baby Blue Elephant
|Entry Title:||IAP Campaign - Paison Ko Roko Mat|
|Brand:||IDFC Equity Mutual Funds|
|Client:||IDFC Asset Management Company Ltd|
|Entrant Company:||Early Man Film Pvt Ltd|
|Description:||Equity mutual funds were still not a popular choice for Indian investors due to its risky nature. But as of June 2021, it was established that equity mutual funds have been consistently giving investors significant growth for the last 10 years. This campaign was an investor awareness initiative by IDFC Mutual Fund to educate and drive awareness with customers on the potential of choosing equity mutual funds as an investment option.|
|English Translation:||Twin 1: 15 years ago my brother got lost in Kumbh Festival.
I came here to find him.
Twin 2: Really? Me too.
Twin 1: You look a lot like him, you know.
Twin 2: You look a lot like my long lost brother too.
Twin 1: He had a mole on his neck, just like yours.
Twin 2: My lost brother had a mole like that too.
Twin 1: I miss him a lot.
Twin 2: Don’t worry you will find him.
VO: Some people can’t see things that are right in front of their eyes. Just like you. Who can’t see the growth from Equity Mutual Fund for all these years.
|Company Credits:||Early Man Film PVT LTD|
|Company Credits:||TBWA INDIA - Agency|
|Individual Credits:||Ayappa KM - Director|
|Individual Credits:||Anand Menon - Executive Producer|
|Individual Credits:||Milin Shah - Producer|
|Individual Credits:||Govind Pandey - CEO, TBWA India|
|Individual Credits:||Namrata Nandan - Executive Director, TBWA India|
|Individual Credits:||Parixit Bhattacharya - Managing Partner - Creative, TBWA India|
|Individual Credits:||Satish Krishnamurthy - CSO, TBWA India|
|Individual Credits:||Rahul Meghraj - AVP - Strategy, TBWA India|
|Individual Credits:||Rajagopalan Narasimhan - Strategy Executive, TBWA India|
|Individual Credits:||Sourabh Pathak - Creative Director - Art, TBWA India|
|Individual Credits:||Sushant Dharwadkar - Creative Director - Copy, TBWA India|
|Individual Credits:||Shruti Patkar - CSD - Account Management, TBWA India|
|Individual Credits:||Chandramoy Ghosh - Account Executive, TBWA India|
|Individual Credits:||Satchith Paulose -Cinematographer|
|Individual Credits:||Manisha Khandelwal - Production Designer|
|Individual Credits:||Sound Engineer - Tilak Goswami|
|Individual Credits:||Vineesh Vijayan (Studio Skwer) - Colorist|
|Individual Credits:||Sumit & Bhavna - Casting|
|Individual Credits:||Reena & Ruchika Ittal - Costumes|
|Individual Credits:||Dipika Kalra - Offline Editor|
|Individual Credits:||Sagar Kadam - Online Editor|