Kyoorius Advertising Awards
Film Craft

Living Room
Brand: Jaquar
Client: Jaquar & Company Pvt Ltd
Entrant: Early Man Film Pvt Ltd

Baby Blue Elephant

Entry Title:	Living Room
Brand:	Jaquar
Client:	Jaquar & Company Pvt Ltd
Entrant Company:	Early Man Film Pvt Ltd
Description:	Jaquar has been India’s leading premium bathware brand. So much so, that its goodwill in this category makes it difficult for consumers to register that it also deals in premium lights. Jaquar’s IPL campaign takes a unique and hilarious cut to tackle this while keeping audiences hooked to the very last second. The three films play on consumer perception and portray a surreal world where bath products can be seen being installed in the most unlikely places. As the confusion clears, the lighting products are introduced in a glorious manner, which makes the ads even more memorable.
English Translation:	Neighbor: What’s going on? Manager: Jaquar is being installed in the living room. Neighbor: In the living room? Man in jacuzzi: That was too funny no? Woman with hand shower: I’m sure. Man on WC: By the way Khanna, how was your London trip? Man in jacuzzi: What a fantastic holiday man, had a blast! Man under shower panel: And where were you guys staying? Man in jacuzzi: Very close to Big Ben. Woman with electric toothbrush: Mohit’s cousin stays there. Woman with hand shower: Did you go to Madame Tussauds? Woman in jacuzzi: Oh it was fabulous I tell you. Man on WC: And Buckingham Palace? Man in jacuzzi: Of course. Man under Shower panel: How was the weather? Raining? Man in jacuzzi: Yes, but we were out the whole day. Woman in Jacuzzi: Yes. And those Indian restaurants in London - Man in jacuzzi: Oh! Woman in jacuzzi: My God - Manager: Sir! Jaquar lights are being installed. Neighbor: Light…Oh!
Company Credits:	Early Man Film Pvt Ltd
Company Credits:	Enormous Brands
Individual Credits:	Abhinav Pratiman - Director
Individual Credits:	Anand Menon - Executive Producer
Individual Credits:	Amarjeet Phukan - Producer
Individual Credits:	Kartik Vijay - Cinematographer
Individual Credits:	Manisha Khandelwal - Production Designer
Individual Credits:	Sumit Attri (The Perfect Way Casting) - Casting Director
Individual Credits:	Bhavna Attri (The Perfect Way Casting) - Casting Director
Individual Credits:	Shiv Kumar Panicker - Offline Editor
Individual Credits:	Vineesh Vijayan - Colorist
Individual Credits:	Sachin Shinde - Online Artist
Individual Credits:	Abhishek Arora - Music
Individual Credits:	Tilak Goswami - Sound Engineer
Individual Credits:	Ashish Khazanchi - Writer, Managing Partner (Enormous Brands)
Individual Credits:	Sarthak Sharma - Writer (Enormous Brands)
Individual Credits:	Mukund Raina - Concept (Enormous Brands)
Individual Credits:	Sandeep Patwardhan - Account Management (Enormous Brands)
Individual Credits:	Ishmeet Kaur - Account Management (Enormous Brands)
Individual Credits:	Soumitra Patnekar - Communication Strategy (Enormous Brands)