KYOORIUS ADVERTISING AWARDS - Film Craft (Direction)

IAP Campaign - Paison Ko Roko Mat - IDFC Asset Management Company Ltd - IDFC Equity Mutual Funds JPG
IAP Campaign - Paison Ko Roko Mat - IDFC Asset Management Company Ltd - IDFC Equity Mutual Funds MP4 46s

IAP Campaign - Paison Ko Roko Mat - IDFC Equity Mutual Funds
Client: IDFC Asset Management Company Ltd
Entrant: Early Man Film Pvt Ltd

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IAP Campaign - Paison Ko Roko Mat - IDFC Equity Mutual Funds - IDFC Asset Management Company Ltd

Baby Blue Elephant

Entry Title: IAP Campaign - Paison Ko Roko Mat
Brand: IDFC Equity Mutual Funds
Client: IDFC Asset Management Company Ltd
Entrant Company: Early Man Film Pvt Ltd
Description: Equity mutual funds were still not a popular choice for Indian investors due to its risky nature. But as of June 2021, it was established that equity mutual funds have been consistently giving investors significant growth for the last 10 years. This campaign was an investor awareness initiative by IDFC Mutual Fund to educate and drive awareness with customers on the potential of choosing equity mutual funds as an investment option.
English Translation: Twin 1: 15 years ago my brother got lost in Kumbh Festival.
I came here to find him.

Twin 2: Really? Me too.

Twin 1: You look a lot like him, you know.

Twin 2: You look a lot like my long lost brother too.

Twin 1: He had a mole on his neck, just like yours.

Twin 2: My lost brother had a mole like that too.

Twin 1: I miss him a lot.

Twin 2: Don’t worry you will find him.

VO: Some people can’t see things that are right in front of their eyes. Just like you. Who can’t see the growth from Equity Mutual Fund for all these years.
Company Credits: Early Man Film PVT LTD
Company Credits: TBWA INDIA - Agency
Individual Credits: Ayappa KM - Director
Individual Credits: Anand Menon - Executive Producer
Individual Credits: Milin Shah - Producer
Individual Credits: Govind Pandey - CEO, TBWA India
Individual Credits: Namrata Nandan - Executive Director, TBWA India
Individual Credits: Parixit Bhattacharya - Managing Partner - Creative, TBWA India
Individual Credits: Satish Krishnamurthy - CSO, TBWA India
Individual Credits: Rahul Meghraj - AVP - Strategy, TBWA India
Individual Credits: Rajagopalan Narasimhan - Strategy Executive, TBWA India
Individual Credits: Sourabh Pathak - Creative Director - Art, TBWA India
Individual Credits: Sushant Dharwadkar - Creative Director - Copy, TBWA India
Individual Credits: Shruti Patkar - CSD - Account Management, TBWA India
Individual Credits: Chandramoy Ghosh - Account Executive, TBWA India
Individual Credits: Satchith Paulose -Cinematographer
Individual Credits: Manisha Khandelwal - Production Designer
Individual Credits: Sound Engineer - Tilak Goswami
Individual Credits: Vineesh Vijayan (Studio Skwer) - Colorist
Individual Credits: Sumit & Bhavna - Casting
Individual Credits: Reena & Ruchika Ittal - Costumes
Individual Credits: Dipika Kalra - Offline Editor
Individual Credits: Sagar Kadam - Online Editor
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