KYOORIUS ADVERTISING AWARDS - Film Craft (Direction - Campaign)

Great For The Good - CRED - CRED JPG
Great For The Good - CRED - CRED MP4 1m:00s
Great For The Good - CRED - CRED MP4 33s
Great For The Good - CRED - CRED MP4 37s
Great For The Good - CRED - CRED MP4 23s
Great For The Good - CRED - CRED MP4 40s

Great For The Good - CRED
Client: CRED
Entrant: Early Man Film Pvt Ltd

Share:
Great For The Good - CRED - CRED

Baby Blue Elephant

Entry Title: Great For The Good
Brand: CRED
Client: CRED
Entrant Company: Early Man Film Pvt Ltd
Title: CRED : Boyband
Title: CRED : Kumar Sanu
Title: CRED : Kapil Dev
Title: CRED : Dravid
Title: CRED : Neeraj Chopra
Description: The campaign was designed to popularize CRED. To promote an app that provides its customers insane rewards for paying credit card bills, we wanted the experience of watching the ad itself to be rewarding. Since the majority of credit card holders in India are millennials who grew up in the 90s, we wanted the ads to be a treat for them. The product proposition was conveyed upfront so that a good chunk of the ad could function as an entertaining piece of content that evokes feelings of amusement and nostalgia.
In each ad, the audience gets to see their favorite celebrity doing something out of character. The joy of seeing their childhood icons after a long passage and the thrill of re-discovering them in an avatar never seen before make this campaign memorable. Our main goal was to make the audience feel special and rewarded, which is what CRED is all about.
More importantly, we wanted to make ads that go beyond advertising and create pop culture.
English Translation: 'Dravid' Film
Jim Sarbh: When you pay your credit card bills on CRED, you earn CRED Coins. Use them to claim cash back and rewards.
I know this sounds ridiculous. It's like saying Rahul Dravid has anger issues.

Dravid: Hey! That doesn’t mean you can overtake!

Dravid: Come, man! Come! You Come, man!

Dravid: I’ll smack you!

Dravid: Could have gone straight and taken…

Dravid: (Screams in anger)

Dravid: I am the Don of Indranagar


'Kumar Sanu' Film
Jim Sarbh: When you pay your credit card bills on CRED, you earn CRED Coins. Use them to claim cash back and rewards.
Now that’s as delightful as Kumar Sanu selling insurance.

Kumar Sanu: Oooooo…Be it the love or the car. Insurance is important.
Worry not if she gets away…with your car and your heart.
Tell her I’m covered. My love, I’m sorry.
Hey hey hey hey hey heye!
La la la la la laa…


'Kapil Dev' Film
Jim Sarbh: Every time you pay your credit card bills on CRED, you earn CRED Coins. Use them to claim exclusive rewards and cash back.
Now that’s as crazy as imagining Kapil Dev act like Ranveer.

Kapil Dev: Wow! Come on boys!

Kapil Dev: That’s some terrible batting, man!

Kapil Dev: Howzat!

Kapil Dev: Drinks break!

Kapil Dev: Yeah!

Reporter: Sir, are you taking this game seriously?

Kapil Dev: You tell me.


'Neeraj Chopra' Film
Jim Sarbh: Every time you pay your credit card bills on CRED, you earn CRED Coins. Use them to claim exclusive rewards and cash back.
Now that gets me as excited as Indians, around Neeraj Chopra.

Boss: Neeraj Chopra! Youth icon!

Reporter: You have a girlfriend? Wife?

Bank employee: By the way the prices of gold has gone up.

Director: I’ll make you a star Neeraj.

Boss: 360 degree marketing!

Locker room jock: How much is it for?

Reporters: Neeraj! Neeraj!

Director: The Ja velinci Code.

Boss: C for Chopra! C for Cashback!

Director: Once upon a time in Javelin.

Bank employee: Now what? MBA?

Director: Love in the time of Javelin.

Directors Wife: Genius!
Company Credits: Early Man Film Pvt Ltd
Individual Credits: Ayappa KM - Director
Individual Credits: Anand Menon - Executive Producer
Individual Credits: Milin Shah - Producer
Individual Credits: Tanmay Bhat - Creative Team
Individual Credits: Devaiah Bopanna - Creative Team
Individual Credits: Nupur Pai - Creative Team
Individual Credits: Vishal Dayama - Creative Team
Individual Credits: Puneet Chadha - Creative Team
Individual Credits: Rubais Mohammed - Cinematographer
Individual Credits: Kazvin Dangor - Production Designer
Individual Credits: Karan Malhotra - Music
Individual Credits: Shan Mohd - Offline Editor
Individual Credits: Sagar Kadam - Online Editor
Individual Credits: Navin Shetty - Grade
Individual Credits: Tilak Goswami - Sound Engineer
Individual Credits: Dipika Kalra - Offline Editor
Individual Credits: Mihir Lele, Kshitij Verma - VFX Team
Individual Credits: Piyush Raina - Casting
Individual Credits: Swapnil Sonawane - Cinematographer
Individual Credits: Sylvester Fonseca - Cinematographer
Individual Credits: Theia Tekchandaney - Costume Stylist
AwardsEngine Logo