Kyoorius Advertising Awards
Film Craft
Produced Under INR 10 Lakh
KYOORIUS ADVERTISING AWARDS - Film Craft (Produced Under INR 10 Lakh)


Chai-Chai
Brand: Society Tea
Client: Amar Tea Pvt Ltd
Entrant: Black Swan Life

Blue Elephant
Entry Title: | Chai-Chai |
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Brand: | Society Tea |
Client: | Amar Tea Pvt Ltd |
Entrant Company: | Black Swan Life |
Description: | The task was to convey the idea that now anyone can make a cup of special chai with One Minute Tea. All one has to do is pour hot water. We used the traditional sing-song way that tea sellers employ to sell teas, at Train Stations especially, and juxtaposed it with regular folks from different walks of life across various age groups. It’s almost like these users of One Minute Tea are selling this tea in a way that evokes a familiar memory. |
English Translation: | Tea tea... Take some tea... Ginger tea... Masala tea...fresh tea...say tea... Cardamom tea... Lemongrass tea... Special strong tea... Here comes hot hot tea... Say say fresh tea... One Minute tea... Say Uncle... Say Aunty... Say anyone... Say anywhere... Chai... Slurpp...Slurpp... Tea...tea... |
Company Credits: | Black Swan Life |
Individual Credits: | Sukumar Menon, Creative Head, Black Swan Life |
Individual Credits: | Karan Shah, Director, Amar Tea Pvt. Ltd. |
Individual Credits: | Naisho Abraham, Design Head, Black Swan Life |
Individual Credits: | Prathyush Menon, Sr. Account Manager, Black Swan Life |
Individual Credits: | Arun Francis, Director, Film Dojo |
Individual Credits: | Murali Govindan, Producer, Film Dojo |