KYOORIUS ADVERTISING AWARDS - Film Craft (Produced Under INR 10 Lakh)

Chai-Chai - Amar Tea Pvt Ltd - Society Tea JPG
Chai-Chai - Amar Tea Pvt Ltd - Society Tea MP4 43s

Chai-Chai - Society Tea
Client: Amar Tea Pvt Ltd
Entrant: Black Swan Life

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Chai-Chai - Society Tea - Amar Tea Pvt Ltd

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Entry Title: Chai-Chai
Brand: Society Tea
Client: Amar Tea Pvt Ltd
Entrant Company: Black Swan Life
Description: The task was to convey the idea that now anyone can make a cup of special chai with One Minute Tea. All one has to do is pour hot water.
We used the traditional sing-song way that tea sellers employ to sell teas, at Train Stations especially, and juxtaposed it with regular folks from different walks of life across various age groups. It’s almost like these users of One Minute Tea are selling this tea in a way that evokes a familiar memory.
English Translation: Tea tea...
Take some tea...
Ginger tea...
Masala tea...fresh tea...say tea...
Cardamom tea...
Lemongrass tea...
Special strong tea...
Here comes hot hot tea...
Say say fresh tea...
One Minute tea...
Say Uncle...
Say Aunty...
Say anyone...
Say anywhere...
Chai...
Slurpp...Slurpp...
Tea...tea...
Company Credits: Black Swan Life
Individual Credits: Sukumar Menon, Creative Head, Black Swan Life
Individual Credits: Karan Shah, Director, Amar Tea Pvt. Ltd.
Individual Credits: Naisho Abraham, Design Head, Black Swan Life
Individual Credits: Prathyush Menon, Sr. Account Manager, Black Swan Life
Individual Credits: Arun Francis, Director, Film Dojo
Individual Credits: Murali Govindan, Producer, Film Dojo
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