Kyoorius Advertising Awards
Film Craft
Casting & Performance
KYOORIUS ADVERTISING AWARDS - Film Craft (Casting & Performance)
JPG
MP4
24s
Dil Filmy Suno Filmy / Bollywood For The Win - College
Brand: Spotify India
Client: Spotify LLP
Entrant: Early Man Film Pvt Ltd
Baby Blue Elephant
| Entry Title: | Dil Filmy Suno Filmy / Bollywood For The Win - College |
|---|---|
| Brand: | Spotify India |
| Client: | Spotify LLP |
| Entrant Company: | Early Man Film Pvt Ltd |
| Description: | India runs on ABCD: Astrology, Bollywood, Cricket and Devotion. Bollywood music is so huge, it’s almost impossible to find something new to say. So how could Spotify gain traction with Bollywood music lovers? We leveraged an irresistible behavioural hack: the urge to sing / complete a popular song. Because for music lovers, not only is it an involuntary response but also sacrilege to leave an iconic song hanging. A simple behavioural hack that helped us hack growth with filmy lovers. |
| English Translation: | Guy 1: Why do you have to say anything to Aisha?Just play this. Professor (Singing): Then why worry about Daddy or Mummy- VO: When you’re filmy at heart, listen to filmy music on Spotify. Because here you’ll find lakhs and lakhs of filmy songs. Spotify. Keep listening. |
| Company Credits: | Early Man Film Pvt Ltd |
| Company Credits: | Leo Burnett India |
| Individual Credits: | Abhinav Pratiman - Director |
| Individual Credits: | Anand Menon - Executive Producer |
| Individual Credits: | Amarjeet Phukan - Producer |
| Individual Credits: | Kartik Vijay - Cinematographer |
| Individual Credits: | Manisha Khandelwal - Production Designer |
| Individual Credits: | Aashima Belapurkar - Costume Stylist |
| Individual Credits: | Vineesh Vijayan (Studio Skwer) - Colorist |
| Individual Credits: | Shiv Kumar Panicker - Offline Editor |
| Individual Credits: | Amit Chitnis - Online Artist |
| Individual Credits: | Tilak Goswami - Sound Engineer |
| Individual Credits: | Rajdeepak Das - MD & Chief Creative Officer, Leo Burnett India |
| Individual Credits: | Dheeraj Sinha - MD & Chief Strategy Officer, Leo Burnett India |
| Individual Credits: | Vikram Pandey - National Creative Director, Leo Burnett India |
| Individual Credits: | Noor Samra - AVP Strategy, Leo Burnett India |
| Individual Credits: | Shailee Mehta - Brand Services Partner, Leo Burnett India |
| Individual Credits: | Alisha Sharma - Creative Director, Leo Burnett India |
| Individual Credits: | Anugrah Gopinath - Associate Creative Director, Leo Burnett India |
| Individual Credits: | Sumit Attri (The Perfect Way Casting) - Casting Director |
| Individual Credits: | Bhavna Attri (The Perfect Way Casting) - Casting Director |
