KYOORIUS ADVERTISING AWARDS - Film Craft (Casting & Performance)

Dil Filmy Suno Filmy / Bollywood For The Win - College - Spotify LLP - Spotify India JPG
Dil Filmy Suno Filmy / Bollywood For The Win - College - Spotify LLP - Spotify India MP4 24s

Dil Filmy Suno Filmy / Bollywood For The Win - College - Spotify India
Client: Spotify LLP
Entrant: Early Man Film Pvt Ltd

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Dil Filmy Suno Filmy / Bollywood For The Win - College - Spotify India - Spotify LLP

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Entry Title: Dil Filmy Suno Filmy / Bollywood For The Win - College
Brand: Spotify India
Client: Spotify LLP
Entrant Company: Early Man Film Pvt Ltd
Description: India runs on ABCD: Astrology, Bollywood, Cricket and Devotion. Bollywood music is so huge, it’s almost impossible to find something new to say. So how could Spotify gain traction with Bollywood music lovers? We leveraged an irresistible behavioural hack: the urge to sing / complete a popular song. Because for music lovers, not only is it an involuntary response but also sacrilege to leave an iconic song hanging. A simple behavioural hack that helped us hack growth with filmy lovers.
English Translation: Guy 1:
Why do you have to say anything to Aisha?Just play this.

Professor (Singing):
Then why worry about Daddy or Mummy-

VO:
When you’re filmy at heart, listen to filmy music on Spotify.
Because here you’ll find lakhs and lakhs of filmy songs.
Spotify. Keep listening.
Company Credits: Early Man Film Pvt Ltd
Company Credits: Leo Burnett India
Individual Credits: Abhinav Pratiman - Director
Individual Credits: Anand Menon - Executive Producer
Individual Credits: Amarjeet Phukan - Producer
Individual Credits: Kartik Vijay - Cinematographer
Individual Credits: Manisha Khandelwal - Production Designer
Individual Credits: Aashima Belapurkar - Costume Stylist
Individual Credits: Vineesh Vijayan (Studio Skwer) - Colorist
Individual Credits: Shiv Kumar Panicker - Offline Editor
Individual Credits: Amit Chitnis - Online Artist
Individual Credits: Tilak Goswami - Sound Engineer
Individual Credits: Rajdeepak Das - MD & Chief Creative Officer, Leo Burnett India
Individual Credits: Dheeraj Sinha - MD & Chief Strategy Officer, Leo Burnett India
Individual Credits: Vikram Pandey - National Creative Director, Leo Burnett India
Individual Credits: Noor Samra - AVP Strategy, Leo Burnett India
Individual Credits: Shailee Mehta - Brand Services Partner, Leo Burnett India
Individual Credits: Alisha Sharma - Creative Director, Leo Burnett India
Individual Credits: Anugrah Gopinath - Associate Creative Director, Leo Burnett India
Individual Credits: Sumit Attri (The Perfect Way Casting) - Casting Director
Individual Credits: Bhavna Attri (The Perfect Way Casting) - Casting Director
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