KYOORIUS ADVERTISING AWARDS - Film Craft (Casting & Performance)

Assi Reach Gaye - OYO - OYO JPG
Assi Reach Gaye - OYO - OYO MP4 30s

Assi Reach Gaye
Brand: OYO
Client: OYO
Entrant: Corcoise Films

Assi Reach Gaye - OYO - OYO

Baby Blue Elephant

Entry Title: Assi Reach Gaye
Brand: OYO
Client: OYO
Entrant Company: Corcoise Films
Description: OYO delivers great value at convenient locations across 157K storefronts in 35 countries. We are the third most downloaded travel app globally* and present in every nook and corner of India. All easily accessed via the OYO app.

It is a brand with high awareness.
But 61% of those aware of OYO, don’t want to try it. (Source YouGov)
Of these, 80% aware non-trialists were from the family segment.
They’ve never downloaded the app. Or stayed with OYO.
But have a negative perception about OYO Rooms.

How might we make families, a segment that makes up 55% of India’s travel business, consider OYO for their next travel plan?
English Translation: Assi Reach Gaye

Mummy we reaching?
Not yet baby
We reaching?
We reaching now?
Papa we reaching??
We’re reaching, we’re reaching!”
Company Credits: Corcoise Films
Individual Credits: Vishwesh Krishnamoorthy - Director
Individual Credits: Cyrus Pagdiwala - Executive Producer
Individual Credits: Bhavin Gajria - Producer
Individual Credits: Shikha Pradeep - Casting Director
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