KYOORIUS ADVERTISING AWARDS - Press (Press Advertising - Campaign)

It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG
It's Not Okey - Truecaller - Truecaller JPG

It's Not Okey - Truecaller
Client: Truecaller
Entrant: Thinkstr

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It's Not Okey - Truecaller - Truecaller

Baby Blue Elephant

Entry Title: It's Not Okey
Brand: Truecaller
Client: Truecaller
Description: Talk to any woman in India and she will have a phone harassment story to
share. According to a survey conducted by Truecaller, 76% of these
callers are unknown to the women who received such calls. The most
common thing women do is block the caller and move on. But that isn’t
enough, right?

This campaign emboldens women to go beyond blocking the harassers, and
encourages them to report the crime to the authorities.
Company Credits: Thinkstr
Individual Credits: Satbir Singh - CCO
Individual Credits: Ravi Raghavendra - ECD
Individual Credits: Sumit Sond - ACD
Individual Credits: Ravi Raghavendra - Copywriter
Individual Credits: Sumit Sond - Art Director
Individual Credits: Shivani Singh - Art Director
Individual Credits: Umair Ahmad - Associate Account Director