Kyoorius Digital Awards
Social
User Engagement & Community Building - Campaign
KYOORIUS DIGITAL AWARDS - Social (User Engagement & Community Building - Campaign)
JPG
JPG
JPG
JPG
JPG
MP4
2m:00s
Axe Your Ex By Tinder
Brand: Tinder India
Client: MTCH India Services Pvt Ltd
Baby Blue Elephant
Entry Title: | Axe Your Ex By Tinder |
---|---|
Brand: | Tinder India |
Client: | MTCH India Services Pvt Ltd |
Description: | Valentine’s Day is a cluttered day for brands. And for dating apps, it’s like Black Friday. But instead of making people match on Valentine’s Day and celebrate love, something you’d expect a dating app to do, Tinder India helped singles get past their past. A day before Valentine’s Day Tinder India admin noticed a seemingly simple tweet highlighting the disappointment in having an ex ruin good pictures. Within minutes, the brand announced an unexpected service - Axe Your Ex by Tinder, a service that will photoshop exes out of pictures in real time and replace them with the fans’ true love, be it pizza, icecreams or a tree. While the world was out to enforce connection, we were about the tough job: erasing exes, out of pictures, out of mind and definitely out of heart. 50% of all brand impressions in February in 2 days. 147.5% engagement growth MoM. 49% faster follower growth rate. |
Company Credits: | Dentsu Webchutney |
Individual Credits: | Aniruddh Gawas (Senior Art Director) |
Individual Credits: | Aabhaas Sreshtha (Associate Creative Director - Art) |
Individual Credits: | Manasi Sheth (Visualiser) |
Individual Credits: | Suzanna Mathew (Senior Copywriter) |
Individual Credits: | Kaavya Shah (Senior Copywriter) |
Individual Credits: | Shabnam E Subha (Copywriter) |
Individual Credits: | Dhananjay Patni (Account Executive) |
Individual Credits: | Juhi Mongia (Senior Account Executive) |
Individual Credits: | Lohitaksh Guliani (Associate Account Director) |
Individual Credits: | Isha Sharma (Client Supervisor) |
Individual Credits: | Sumera Dewan (AVP - Account Management) |
Individual Credits: | Pooja Manek (Associate Creative Director - Copy) |