Kyoorius Digital Awards
Digital Design & Craft
Form > Writing For Digital & Social Media
KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Form > Writing For Digital & Social Media)
This Is The Way - Disney+Hotstar Premium
Client: Star India / Disney+ Hotstar
|Entry Title:||This Is The Way|
|Client:||Star India / Disney+ Hotstar|
|Description:||Content consumption is at an all time high, but human retention now has the capacity of the Goldfish. So when it comes to promoting the new season of a spin-off franchise, the obvious solution was to recap the previous season. But how do we do that creatively?
Created within 72 hours in a cross-continent collaboration with urban rapper Rajakumari, our 1-minute video married a futuristic, grunge aesthetic along with the soul of The Mandalorian, and was successful in grabbing the eyeballs of Star Wars fans and newbies alike, garnering 614K views on our social platforms.