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This Is The Way - Star India / Disney+ Hotstar - Disney+Hotstar Premium PNG
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This Is The Way - Disney+Hotstar Premium
Client: Star India / Disney+ Hotstar
Entrant: Kinnect

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This Is The Way - Disney+Hotstar Premium - Star India / Disney+ Hotstar

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Entry Title: This Is The Way
Brand: Disney+Hotstar Premium
Client: Star India / Disney+ Hotstar
Description: Content consumption is at an all time high, but human retention now has the capacity of the Goldfish. So when it comes to promoting the new season of a spin-off franchise, the obvious solution was to recap the previous season. But how do we do that creatively?

Created within 72 hours in a cross-continent collaboration with urban rapper Rajakumari, our 1-minute video married a futuristic, grunge aesthetic along with the soul of The Mandalorian, and was successful in grabbing the eyeballs of Star Wars fans and newbies alike, garnering 614K views on our social platforms.
Company Credits: Kinnect