Kyoorius Advertising Awards
Public Service Announcements

Best Investment In India - Child Rights and You (CRY)
Client: Child Rights and You (CRY)
Entrant: MullenLowe Lintas Group

Baby Blue Elephant

Entry Title:	Best Investment In India
Brand:	Child Rights and You (CRY)
Client:	Child Rights and You (CRY)
Description:	Titled #PooriPadhaiDeshKiBhalai, the campaign aims to build awareness on the importance of India’s girls completing their secondary education and showcases the positive correlation it can have on the inclusive socio-economic growth of the country. The campaign seeks to inspire India’s citizens to come together and pledge their support for the cause. The film is set against the backdrop of rural heartland of the country, where the protagonist – a young girl – innocently leads a potential investor to hark upon the real investment potential of the country. The ‘Big Impact’ of investing in the idea of supporting every girl to complete her secondary education is validated by stark statistics recounted by an educationist who enumerates the long-term economic benefits that this could bring to the country.
Company Credits:	MullenLowe Lintas Group
Individual Credits:	Abhinna Shrestha, Senior Manager, Lintas Live
Individual Credits:	Ameer Ismail, President, Lintas Live
Individual Credits:	Dhananjay Murty, Creative Consultant, Lintas Live
Individual Credits:	Maria Mishra, Communications Director, Lintas Live
Individual Credits:	Muhammad Farid, Manager, Lintas Live
Individual Credits:	Nicky Singh, Vice President, Lintas Live
Individual Credits:	Prashant Pawar, Creative Director, Lintas Live
Individual Credits:	Radhika Agarwal, Associate Communications Director, Lintas Live
Individual Credits:	Rasesh Raja, Associate Group Head, Lintas Live
Individual Credits:	Rosanne Rodricks, Vice President, Lintas Live
Individual Credits:	Sakshi Rateria, Senior Manager, Lintas Live
Individual Credits:	Samah Kazmi, Associate Group Head, Lintas Live
Individual Credits:	Sarvesh Raikar, Creative Head, Lintas Live
Individual Credits:	Suhani Lalwani, Executive, Lintas Live
Individual Credits:	Saumya Baijal, Vice President (Planning), Mullen Lintas