KYOORIUS ADVERTISING AWARDS - Topical Advertising (Film)

Teach Them Young - Sorting Hat Technologies Pvt Ltd - Unacademy JPG
Teach Them Young - Sorting Hat Technologies Pvt Ltd - Unacademy MP4 2m:06s

Teach Them Young - Unacademy
Client: Sorting Hat Technologies Pvt Ltd
Entrant: MullenLowe Lintas Group

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Teach Them Young - Unacademy - Sorting Hat Technologies Pvt Ltd

Baby Blue Elephant

Entry Title: Teach Them Young
Brand: Unacademy
Client: Sorting Hat Technologies Pvt Ltd
Description: Some lessons must be taught in one’s adolescence. Leave it to adulthood and it’s too late, and the result is a monster masquerading as the protector. The film shows how such behaviour needs to be nipped in the bud. The film is about a brother’s protective nature towards his sister reflected in the form of brawls to shelter her from the Romeos at school. About how one may be overstepping boundaries under the guise of being protective. Released on the International Women’s Day, the film encourages everyone to unlearn behaviour that is taken for granted - to impose, to intrude. For lack of boundaries often means lack of respect. That when you respect a woman’s privacy, you respect her.
Company Credits: MullenLowe Lintas Group
Individual Credits: Arpan Bhattacharyya, Unit Creative Director, Lowe Lintas
Individual Credits: Kishore Subramanian, Regional Director South (Planning), Lowe Lintas
Individual Credits: Madhuparna Guha, Creative, Lowe Lintas
Individual Credits: Prashanth Murthy, Senior Brand Planning Director, Lowe Lintas
Individual Credits: Puneet Kapoor, Regional Creative Officer, Lowe Lintas
Individual Credits: Sonali Khanna, Executive Director & Branch Head, Lowe Lintas
Individual Credits: Varghese John, Vice President, Lowe Lintas
Individual Credits: Sharat Kumar, Director, Crazy Few Films
Individual Credits: Viraj Gawas, Producer, Crazy Few Films