KYOORIUS DIGITAL AWARDS - Social (Posts On Social Media > Multiple Social Media Networks)

Fevikwikstars - Pidilite Industries Pvt Ltd - Fevikwik JPG
Fevikwikstars - Pidilite Industries Pvt Ltd - Fevikwik MP4 1m:46s

Fevikwikstars - Fevikwik
Client: Pidilite Industries Pvt Ltd
Entrant: Ogilvy India

Share:
Fevikwikstars - Fevikwik - Pidilite Industries Pvt Ltd

Baby Blue Elephant

Entry Title: Fevikwikstars
Brand: Fevikwik
Client: Pidilite Industries Pvt Ltd
Description: Fixing broken objects isn’t the most exciting thing in anyone’s life. We only fix something when it’s urgent or when work stops. And when that occasion arrives how do we make people remember that there is a simple, convenient, and cheap solution – Fevikwik. We realised that with the pandemic, most of us were spending disproportionate time at home, breaking things, and finding ways to fix them for the lack of alternatives. We figured a simple insight – People fix only when things break. We hit upon the idea to turn things on their head wherein instead of asking people to fix more, we decided to reward those who break more. Because only when things break is when someone fixes them. Social Media was our medium of choice as we wanted to engage and not explain.

Fevikwik Stars – A unique contest that rewards those who break things the most.
Company Credits: Ogilvy India
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer – India
Individual Credits: Kainaz Karmakar - Chief Creative Officer – India
Individual Credits: Sukesh Nayak - Chief Creative Officer - India (West)
Individual Credits: Anurag Agnihotri - Managing Partner - Creative (West)
Individual Credits: Rohit Devgun - Executive Creative Director
Individual Credits: Saurabh Dikshit - Group Creative Director
Individual Credits: Saurabh Dikshit – Copywriter
Individual Credits: Anupama Sirsalewala - Associate Creative Director
Individual Credits: Raj Joshi - Creative Controller
Individual Credits: Sandesh Kargutkar - Art Director