Kyoorius Advertising Awards
TV & Cinema > More Than 60 Seconds
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > More Than 60 Seconds)
Growth To Excel In The School Of Life
Client: Hindustan Unilever Ltd
Baby Blue Elephant
|Growth To Excel In The School Of Life
|Hindustan Unilever Ltd
|For over 100 years, Horlicks has been a beacon of nutrition and nourishment for families across India. But in recent years, a loss of relevance in the Health Food Drink category has made mothers question the role of Horlicks in the household. And while competition has continued to cement themselves in the traditional codes of a child’s success (excelling in sport or school) to stay relevant, we would re-frame the category by questioning those very codes and elevating the role of nutrition and Horlicks.
A film that seeks to celebrate the deeper meaning of growth that stems from courage and confidence by re-writing the traditional codes of excellence with ones of real-world application. i.e. giving children the chance to navigate real challenges, albeit to their mother’s surprise, and excel in the school of life.
|FCBIndia Advertising LLP