Kyoorius Advertising Awards
Film

Growth To Excel In The School Of Life - Horlicks
Client: Hindustan Unilever Ltd
Entrant:

Baby Blue Elephant

Entry Title:	Growth To Excel In The School Of Life
Brand:	Horlicks
Client:	Hindustan Unilever Ltd
Description:	For over 100 years, Horlicks has been a beacon of nutrition and nourishment for families across India. But in recent years, a loss of relevance in the Health Food Drink category has made mothers question the role of Horlicks in the household. And while competition has continued to cement themselves in the traditional codes of a child’s success (excelling in sport or school) to stay relevant, we would re-frame the category by questioning those very codes and elevating the role of nutrition and Horlicks. The Idea: A film that seeks to celebrate the deeper meaning of growth that stems from courage and confidence by re-writing the traditional codes of excellence with ones of real-world application. i.e. giving children the chance to navigate real challenges, albeit to their mother’s surprise, and excel in the school of life.
Company Credits:	FCBIndia Advertising LLP
Individual Credits:	Swati Bhattacharya
Individual Credits:	Anusheela Saha
Individual Credits:	Priya Agarwal
Individual Credits:	Devika Sharma
Individual Credits:	Kizie Basu