Kyoorius Digital Awards
Digital Design & Craft
Technology > Application Of Native / Built-In Feature
KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Technology > Application Of Native / Built-In Feature)
Baby Blue Elephant
|Problem/Context: Every year coaching institutes fight for space on hoardings and newspapers displaying their toppers’ mug shots in the same way. Online learning platform Vedantu wanted to take on these reputed institutes and showcase that their toppers come from every home in every corner of India unlike offline coaching institutes. Also, there are many instances where multiple coaching institutes showcase the same top ranker’s faces which makes people question their authenticity.
Idea/Solution: Being an online learning platform which believes in innovation in teaching & learning, we wanted to declare our results in an innovative way as well. We wanted people to experience finding Vedantu toppers all around India including areas around them. So, instead of fighting for space and showcasing mug shots that the offline institutes do, as an online learning platform we decided to show every area from where our toppers came from.
We found a hack on Google where one can add missing places. We populated Google Maps with locations of Vedantu top scorers from JEE, NEET and 10th & 12th boards. People could search for “Vedantu Scorer” on Google and get the area from where each topper came from.
Impact/Results: Without paying a single penny to Google, we added locations and the search of “Vedantu” increased by 22% within 4 weeks of the campaign.
|Bodh Deb – Vice President, AutumnGREY
|Nishant Ananthram – Creative Director, AutumnGREY Mumbai
|Umang Agarwal - Copy Intern, AutumnGREY Mumbai
|Mohit Kukreja – Account Executive, AutumnGREY Mumbai
|Shalini Ghildiyal – Senior Account Director, AutumnGREY Mumbai
|Mohit Bharadwaj – Senior Creative Designer, AutumnGREY Mumbai
|Aanchal Srivastava – Group Account Manager – AutumnGREY, Mumbai
|Jane Sequeira – Copy Supervisor, AutumnGREY Mumbai
|Karan Talreja – Brand Manager, AutumnGREY Bangalore
|Yashashwani Somashekhar – Sr. Group Account Manager, AutumnGREY Bangalore
|Niraj Sahani – Senior Visualizer, AutumnGREY Mumbai
|Lucky Saini - Head of Brand Marketing, Vedantu
|Jayendra Katti – Brand Marketing Manager, Vedantu
|Mayank Arora – Social Media Manager, Vedantu
|Sangeeta Panigrahy – Assistant Brand Manager Marketing, Vedantu
|Agna Rohini – Program Manager, Vedantu
|Prerona Bhattacharya – Assistant Manager, Brand Marketing, Vedantu