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A Job Portal For Collarless Jobs - Kaam Wapasi - Kaam Wapasi JPG

A Job Portal For Collarless Jobs - Kaam Wapasi
Client: Kaam Wapasi
Entrant: MullenLowe Lintas Group

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A Job Portal For Collarless Jobs - Kaam Wapasi - Kaam Wapasi

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Entry Title: A Job Portal For Collarless Jobs
Brand: Kaam Wapasi
Client: Kaam Wapasi
Link To Website: https://translate.google.com/translate?sl=auto&tl=en&u=https://www.kaamwapasi.com/
Description: The onset of COVID 19 pandemic in India created an unrelated humanitarian crisis which no one including the Indian government had anticipated – the migrant worker crisis. The daily wage earners in the country could not continue to live in the large metros (job pockets) and started the trend of reverse migration to their villages amidst huge hardships. After all that they had been through, migrant workers weren’t ready to return to cities without a sense of clarity and control. They needed active projects to return to. Unfinished projects, on the other hand, needed workers to restart. Kaam Wapasi is a creative tech intervention that helped resolve this stalemate by connecting migrant blue-collar workers with projects in various cities according to their skill and preferred location. The Kaam Wapasi platform primarily operates as a mobile-first site and offers an IVR solution to those who may not have access to a smartphone.
Company Credits: Lowe Lintas
Individual Credits: Anshul Nagpal, Creative Director, Lowe Lintas
Individual Credits: Avinash Reddy, Vice President (Digital), Lowe Lintas
Individual Credits: Mohit Pasricha, Unit Creative Director, Lowe Lintas
Individual Credits: Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas
Individual Credits: Sachin Sahu, Associate Vice President, Lowe Lintas
Individual Credits: Shantanu Sapre, Executive Director , Lowe Lintas
Individual Credits: Sumanta Ganguly, Executive Director (Digital), Lowe Lintas
Individual Credits: Nisheeth Srivastava, Group Creative Director and Head of Creative - North, Mullen Lintas