Kyoorius Advertising Awards
Film Craft

Count Them In - Phool Versha Foundation & NamMyoho Daan
Client: Phool Versha Foundation & NamMyoho Daan
Entrant: MullenLowe Lintas Group

Blue Elephant

Entry Title:	Count Them In
Brand:	Phool Versha Foundation & NamMyoho Daan
Client:	Phool Versha Foundation & NamMyoho Daan
Description:	The film puts a spotlight on the Phool Versha Foundation & NamMyoho Daan, which is quietly helping the ones in need during this humanitarian crisis. The foundation is doing its bit even for those who have been left out — the transgender community. Transgenders in India don’t have any source of income during the national lockdown as they depend on their daily ‘Bakshish’ (money in exchange for blessings) for their livelihood. The deeper problem is that there are no official statistics of millions of transgenders in India. As a result, aid is not reaching them. Phool Versha Foundation & NamMyoho Daan doing its bit visiting their colonies and making sure they get enough food and aid to survive the lockdown and the pandemic. In these testing times, while humanity has thought of everyone who’s suffering, these people have been forgotten. The heart wrenching film is a plea by the transgender community to include them. To ‘count them in’.
Company Credits:	MullenLowe Lintas Group
Company Credits:	Chrome Pictures
Individual Credits:	Azazul Haque, Chief Creative Officer, Mullen Lintas
Individual Credits:	Garima Khandelwal, Chief Creative Officer, Mullen Lintas
Individual Credits:	Prasad Venkatraman, Group Creative Director and Head of Creative - South, Mullen Lintas