KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Digital Media - Campaign)

#ChangeForPositive - Population First - Laadli JPG
#ChangeForPositive - Population First - Laadli MP4 2m:31s
#ChangeForPositive - Population First - Laadli MP4 2m:16s
#ChangeForPositive - Population First - Laadli MP4 2m:32s

#ChangeForPositive - Laadli
Client: Population First
Entrant: MullenLowe Lintas Group

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#ChangeForPositive - Laadli - Population First

Baby Blue Elephant

Entry Title: #ChangeForPositive
Brand: Laadli
Client: Population First
Title: Laadli - #ChangeForPositive - Work from home
Title: Laadli - #ChangeForPositive - Healthcare worker
Title: Laadli - #ChangeForPositive - Sex worker
Description: The campaign #ChangeForPositive was launched for Laadli, an initiative of Population First supported by United Nations Population Fund (UNFPA), against discrimination and harassment in the times of COVID-19. It aims to create a community that fosters compassion and harmony in the face of these testing times. The task of the campaign was to highlight problems going unnoticed, faced by certain sections of society during the pandemic.

The films talk about a range of topics in the context of COVID-19 and the society - about how working from home hasn’t done away with the problem of sexual harassment for women, about the discrimination towards medical staff and frontline workers, and about problems that sex workers and many such strata of society are facing in getting essentials and medical supplies.

It throws a light on such problems and instill a sense of purpose in all of us to step forward and bring a change, a positive change.
Company Credits: LinProductions
Company Credits: MullenLowe Lintas Group
Individual Credits: Khushnaaz Jamshedji, Senior Agency Producer, LinProductions
Individual Credits: Poonam Wahi, Head, LinProductions
Individual Credits: Prabhati Gharat, Assistant Producer, LinProductions
Individual Credits: Amjad Ali, President, Mullen Lintas
Individual Credits: Arvind Murali, Creative Director, Mullen Lintas
Individual Credits: Azazul Haque, Chief Creative Officer, Mullen Lintas
Individual Credits: Dazy Verma, Brand Planning Director, Mullen Lintas
Individual Credits: Disha Dhami, Associate Vice President, Mullen Lintas
Individual Credits: Garima Khandelwal, Chief Creative Officer, Mullen Lintas
Individual Credits: Hari Krishnan, Chief Executive Officer, Mullen Lintas
Individual Credits: Nandini Pathania, Creative, Mullen Lintas
Individual Credits: Nisheeth Srivastava, Group Creative Director, Mullen Lintas
Individual Credits: Sanya Malik, Senior Brand Services Manager, Mullen Lintas
Individual Credits: Sarabjit Singh, Group Creative Director, Mullen Lintas
Individual Credits: Saumya Baijal, Vice President (Planning), Mullen Lintas
Individual Credits: Vipul Kundra, Associate Creative Director, Mullen Lintas
Individual Credits: Altamash Jaleel, Independent Director and Offline Editor
Individual Credits: Ankush Singh, Independent Post Producer
Individual Credits: Chris Friedman, Independent Sound Designer
Individual Credits: Darshil Modi, Independent Line Producer
Individual Credits: Dipankar Dhara, Independent Online Editor; Mithun Chakraborty, Independent Executive Producer; Sachin Sonwane, Independent Offline Editor; Subhajit Mukherjee , Independent Music Director