Kyoorius Advertising Awards
KYOORIUS ADVERTISING AWARDS - Integrated (Integrated Campaign)
#KahanGayiCadbury - Cadbury ChocoBakes Cakes
Client: Mondelez India
Entrant: Ogilvy India
Baby Blue Elephant
|Brand:||Cadbury ChocoBakes Cakes|
|Description:||Pieces of work
• Logo missing from brand pages, billboards, direction signs.
• Celebrities reporting on social media
• PR articles
• Sweet secret party
• Launch TVC
New brand launch by Cadbury, Chocobakes Cakes - Cake with Cadbury hidden in it.
Getting people excited about a NEW launch; when the pandemic was making them seek comfort in the familiar order of things.
Together moments become even more special when we discover sweet but surprising secrets of those, we love.
Cadbury’s sweet secret - Your Cadbury, now in a Cake!
BRINGING IDEA TO LIFE:
• We activated the campaign by making Cadbury logo disappear from packs of Gems, Dairy Milk, Silk. Brands reported the missing logo on social media and billboards.
• Celebrities, including Devam Bhagel, Asia’s record holding chocolate-wrapper-collector, reported that Cadbury was missing from his collection.
• Online articles on missing logo, increased speculation.
• As chatter increased, Chocobakes stepped in and announced #SweetSecretParty, with top influencers.
• The party led to launch of TVC and revealing of Cadbury’s sweet secret – Cadbury, now in a Cake!
|English Translation:||The film has English subtitles.|
|Company Credits:||Ogilvy India|
|Company Credits:||Wavemaker, Mumbai|
|Company Credits:||2&TWO, Mumbai|
|Individual Credits:||Chief Creative Officers: Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, India|
|Individual Credits:||Group Creative Director: Akshay Seth, Mumbai|
|Individual Credits:||Senior Creative Director: Chinmay Raut, Mumbai|
|Individual Credits:||Associate Creative Director: Arshia Jain, Pallavi Pardirkar, Mumbai|
|Individual Credits:||Creative supervisor: Bhuvan Bali, Mumbai|
|Individual Credits:||Art Director: Meghana Natarajan, Mumbai|
|Individual Credits:||Account Director, Swapna Divekar, Mumbai|
|Individual Credits:||Planning Director, Sanketa Kapse, Mumbai|
|Individual Credits:||Account Supervisor, Anjali Negi, Mumbai|
|Individual Credits:||General Manager - Account Lead, Brajesh Dwivedi, Mumbai|
|Individual Credits:||Client Partner - Account lead, Harshvardhan Desireddy, Mumbai|
|Individual Credits:||Business Director, Vasim Rakhangi, Mumbai|