KYOORIUS ADVERTISING AWARDS - Integrated (Integrated Campaign)

#KahanGayiCadbury - Mondelez India - Cadbury ChocoBakes Cakes JPG
#KahanGayiCadbury - Mondelez India - Cadbury ChocoBakes Cakes MP4 2m:00s

#KahanGayiCadbury - Cadbury ChocoBakes Cakes
Client: Mondelez India
Entrant: Ogilvy India

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#KahanGayiCadbury - Cadbury ChocoBakes Cakes - Mondelez India

Baby Blue Elephant

Entry Title: #KahanGayiCadbury
Brand: Cadbury ChocoBakes Cakes
Client: Mondelez India
Description: Pieces of work
• Logo missing from brand pages, billboards, direction signs.
• Celebrities reporting on social media
• PR articles
• Sweet secret party
• Launch TVC

New brand launch by Cadbury, Chocobakes Cakes - Cake with Cadbury hidden in it.

CHALLENGE:
Getting people excited about a NEW launch; when the pandemic was making them seek comfort in the familiar order of things.

INSIGHT:
Together moments become even more special when we discover sweet but surprising secrets of those, we love.

BIG IDEA:
Cadbury’s sweet secret - Your Cadbury, now in a Cake!

BRINGING IDEA TO LIFE:
• We activated the campaign by making Cadbury logo disappear from packs of Gems, Dairy Milk, Silk. Brands reported the missing logo on social media and billboards.
• Celebrities, including Devam Bhagel, Asia’s record holding chocolate-wrapper-collector, reported that Cadbury was missing from his collection.
• Online articles on missing logo, increased speculation.
• As chatter increased, Chocobakes stepped in and announced #SweetSecretParty, with top influencers.
• The party led to launch of TVC and revealing of Cadbury’s sweet secret – Cadbury, now in a Cake!
English Translation: The film has English subtitles.
Company Credits: Ogilvy India
Company Credits: Wavemaker, Mumbai
Company Credits: 2&TWO, Mumbai
Individual Credits: Chief Creative Officers: Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, India
Individual Credits: Group Creative Director: Akshay Seth, Mumbai
Individual Credits: Senior Creative Director: Chinmay Raut, Mumbai
Individual Credits: Associate Creative Director: Arshia Jain, Pallavi Pardirkar, Mumbai
Individual Credits: Creative supervisor: Bhuvan Bali, Mumbai
Individual Credits: Art Director: Meghana Natarajan, Mumbai
Individual Credits: Account Director, Swapna Divekar, Mumbai
Individual Credits: Planning Director, Sanketa Kapse, Mumbai
Individual Credits: Account Supervisor, Anjali Negi, Mumbai
Individual Credits: General Manager - Account Lead, Brajesh Dwivedi, Mumbai
Individual Credits: Client Partner - Account lead, Harshvardhan Desireddy, Mumbai
Individual Credits: Business Director, Vasim Rakhangi, Mumbai