Kyoorius Digital Awards
Display, Push & Search Marketing
Banners & Display Advertising
KYOORIUS DIGITAL AWARDS - Display, Push & Search Marketing (Banners & Display Advertising)
JPG
MP4
1m:58s
#SaveOurRestaurants - Pepsi
Client: PepsiCo India
Entrant: Wunderman Thompson India
Baby Blue Elephant
| Entry Title: | #SaveOurRestaurants |
|---|---|
| Brand: | Pepsi |
| Client: | PepsiCo India |
| Description: | During Covid-19, as India entered complete lockdown, 4 out of 10 restaurants were at the brink of shutting down. Around 3 million restaurant workers lost their jobs. Pepsi and food-industry have been joined to the hip, growing together for last 30 years. Today, the food industry faced existential crisis - those who served us our favourite dishes were struggling to get their next basic meal. Pepsi showed up during crisis and designed an industry-first Save Our Restaurants program. A novel collaboration with India’s largest online food-delivery app and National Restaurant Association of India empowering people at home to make a difference to the lives of marginalized restaurant workers, through just the click of a button. While ordering your favourite meal online, add ANY soft drink to cart (not limited only to Pepsi, even our competitor’s products), and Pepsi would ensure an unemployed restaurant worker’s family got food on their table. #SaveOurRestaurants reversed the concept of home-delivered meals as consumers helped donate 2.5 million meals directly to jobless workers’ homes! Stepping-up when it matters, #SaveOurRestaurants not just provided food security to marginalized workers but also helped Pepsi grow to be the #1 soft drink brand on India’s largest online food-delivery app. |
| Company Credits: | Wunderman Thompson India |
| Company Credits: | PepsiCo India |
| Company Credits: | Mindshare India |
| Individual Credits: | Senthil Kumar, Chief Creative Officer, Wunderman Thompson |
| Individual Credits: | Udayan Chakravarty, Vice President and Executive Creative Director, Wunderman Thompson |
| Individual Credits: | Dushyant Chopra, Vice President and Executive Creative Director, Wunderman Thompson |
| Individual Credits: | Vishal Kaul, Vice President & Business Head, Beverages, India Region, PepsiCo India |
| Individual Credits: | Tarun Bhagat, Director, Marketing, Hydration and Cola, PepsiCo India |
| Individual Credits: | Saumya Rathor, Senior Brand Manager PepsiCo India |
| Individual Credits: | Shubhrojyoti Roy, Snr. VP & Executive Planning Director, Wunderman Thompson |
| Individual Credits: | Charu Bhatnagar, VP & Executive Business Director, Wunderman Thompson, |
| Individual Credits: | Barkha Tiwari, Copy Supervisor, Wunderman Thompson |
| Individual Credits: | Nishtha Sharma, Junior Copywriter, Wunderman Thompson |
| Individual Credits: | Gurmeet Singh, Creative Director (Art) |
| Individual Credits: | Prashant Choudhary, Client Services Director, Wunderman Thompson |
