Kyoorius Advertising Awards
TV & Cinema > 30 to 60 Seconds
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > 30 to 60 Seconds)
Ashirvad Chahoge Toh Ashirvad Milega
Brand: Ashirvad Water Storage Tanks
Client: Ashirvad Pipes Pvt Ltd
|Ashirvad Chahoge Toh Ashirvad Milega
|Ashirvad Water Storage Tanks
|Ashirvad Pipes Pvt Ltd
|Ashirvad, a trusted brand in the pipes and CPVC fittings category, decided to venture into the water storage tanks category as a natural extension of its offerings. Being the nth entrant, the most important task for Ashirvad was to quickly become synonymous with water storage tanks.
In order to achieve this, we decided to leverage its key asset – the legacy and the trust that the brand already enjoys in the market. The idea was to ensure that when one thinks ‘ashirvad’, there is only one connotation that it conjures.
Thus was born ‘Ashirvad chahoge toh Ashirvad milega’. A film that broke the monotony of the otherwise dull and functional category with its relatable insight and unpredictable storytelling.
|Bang Bang Mediacorp Pvt. Ltd.
|Ashirvad Pipes Pvt. Ltd.
|Sideways Consulting LLP
|Co-founder, Sideways - Abhijit Avasthi and Sonali Sehgal
|Copy team, Sideways - Misht Srivastava, Neha Shefali
|Art team, Sideways - Sameer Sojwal, Vaibhav Patil and Saurabh Mestry
|Strategy team, Sideways - Satish Krishnamurthy, Zahid Hussain and Rahul Jain
|Account Management, Sideways - Sneha Nair and Baneet Singh Chandhok
|Production House - Bang Bang Mediacorp Pvt. Ltd.
|Client - Ashim Chatterjee, Chief Marketing Officer, Ashirvad Pipes Pvt. Ltd.