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Mirzapur Purvanchal Ke Samachar - Nabh Gupta - Amazon Prime Video JPG
Mirzapur Purvanchal Ke Samachar - Nabh Gupta - Amazon Prime Video MP4 4m:52s
Mirzapur Purvanchal Ke Samachar - Nabh Gupta - Amazon Prime Video MP4 8m:39s
Mirzapur Purvanchal Ke Samachar - Nabh Gupta - Amazon Prime Video MP4 7m:43s

Mirzapur Purvanchal Ke Samachar - Amazon Prime Video
Client: Nabh Gupta
Entrant: Amazon Prime Video + SoCheers

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Mirzapur Purvanchal Ke Samachar - Amazon Prime Video - Nabh Gupta

Blue Elephant

Entry Title: Mirzapur Purvanchal Ke Samachar
Brand: Amazon Prime Video
Client: Nabh Gupta
Description: The long wait for Amazon’s wildly successful show, Mizapur S2 came in with great expectations - even greater challenges. With a main objective to acknowledge, address and hype the fandom till the launch of S2, we executed a series of videos addressing and leveraging audience sentiments all across social media. Mirzapur was the trending topic of the week and we used that trend to engage the fandom of Mirzapur and keep the community going with fresher content in order to drive more craziness and fandom around the show. We created Purvanchal ke Samachar, a bi-weekly video property, which spoke about everything around Mirzapur that was happening on the internet & from the show world which included memes, tweets, comments, reviews, theories - literally everything. This generated enough new fodder for fans and borderline fans to delve and engage with the show universe and getting more hooked onto the premise of the show. We also tried to reach out to newer pockets of audiences with the influencers that we kept bringing in each episode, to keep it fresh and get newer people in.
Company Credits: Amazon Prime Video India
Company Credits: SoCheers