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Last Of The 500s - Royal Enfield - Royal Enfield Bullet 500 JPEG
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Last Of The 500s - Royal Enfield Bullet 500
Client: Royal Enfield
Entrant: DDB Mudra Group

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Last Of The 500s - Royal Enfield Bullet 500 - Royal Enfield

Baby Blue Elephant

Entry Title: Last Of The 500s
Brand: Royal Enfield Bullet 500
Client: Royal Enfield
Description: The Royal Enfield Bullet 500 is about as iconic as it gets, with its signature thump, and engine. So when we had to say goodbye to the original model, we had to do it with the elan.

With exactly 323 limited bikes to sell, we used a journey mapped between our social handles and web presence. We created a seamless bridge between our social and web, and brought out intriguing stories about this historic motorcycle. We knew of the love for the Bullet 500, and prepared our website to be able to handle 1,00,000 users concurrently.

Our work pulled people onto their phones at 2pm on a Monday. We turned great content on social, into great commerce on web. Within 3 hours, we had sold ALL 323 bikes. That's 7.2 CRORES, in 180 minutes, an average of 4 lakhs every 60 seconds!

Hell of a farewell party.
Company Credits: DDB Mudra Group
Individual Credits: Team DDB Mudra