Criminal Justice Season 2: Poochna Zaroori Hai

KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Branded Content)

JPG

MP4 1m:36s

Entry Title:	Criminal Justice Season 2: Poochna Zaroori Hai
Brand:	Disney+ Hotstar VIP
Client:	Star India / Disney+ Hotstar
Description:	The second season of Criminal Justice shed light on marital rape in India. A harsh reality, which unfortunately is still not considered an act of crime. Hard facts that are still talked about only behind closed doors. It inspired us to use our platform to start meaningful conversations around marital rape, to drive awareness, and if nothing else, at least to make people stop and think for a minute. POOCHNA ZAROORI HAI To do so, we created an impactful video starring celebrities from TV and Bollywood, who appealed to the viewers and drove home the importance of consent before sex, even between married couples. By crafting the script around the most commonly heard excuses men make when it comes to sex with their partners and not stopping to ask, it served as a hard-hitting reminder for people to reflect on their actions.
English Translation:	Provided in the video.
Company Credits:	Disney+ Hotstar Marketing
Company Credits:	Disney+ Hotstar Creative Communications