Kyoorius Advertising Awards
Public Service Announcements
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Branded Content)
Criminal Justice Season 2: Poochna Zaroori Hai
Brand: Disney+ Hotstar VIP
Client: Star India / Disney+ Hotstar
Baby Blue Elephant
|Criminal Justice Season 2: Poochna Zaroori Hai
|Disney+ Hotstar VIP
|Star India / Disney+ Hotstar
|The second season of Criminal Justice shed light on marital rape in India. A harsh reality, which unfortunately is still not considered an act of crime. Hard facts that are still talked about only behind closed doors. It inspired us to use our platform to start meaningful conversations around marital rape, to drive awareness, and if nothing else, at least to make people stop and think for a minute.
POOCHNA ZAROORI HAI
To do so, we created an impactful video starring celebrities from TV and Bollywood, who appealed to the viewers and drove home the importance of consent before sex, even between married couples. By crafting the script around the most commonly heard excuses men make when it comes to sex with their partners and not stopping to ask, it served as a hard-hitting reminder for people to reflect on their actions.
|Provided in the video.
|Disney+ Hotstar Marketing
|Disney+ Hotstar Creative Communications