KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Content > Personalised Storytelling & Experience)

Influence The Influencers - Mondelez India - Cadbury Fuse PNG
Influence The Influencers - Mondelez India - Cadbury Fuse MP4 1m:52s

Influence The Influencers - Cadbury Fuse
Client: Mondelez India
Entrant: Ogilvy India

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Influence The Influencers - Cadbury Fuse - Mondelez India

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Entry Title: Influence The Influencers
Brand: Cadbury Fuse
Client: Mondelez India
Description: Imagine being on the 20th Zoom Call while you’re hungry. So, Cadbury Fuse decided to address the struggle by giving something for your hunger.

At 4PM every day, we ran banners on social media and websites, claiming that we are offering a free Cadbury Fuse. But there was a twist to it. When people clicked on the banners, they were taken to a microsite where they had to influence the influencers to give up their Cadbury Fuse for free. They had to interact with Ayiyo Shraddha, Pankaj Tripathi and Yuvraj Singh. If the users could convince the celebrities, they got a free Cadbury Fuse. If they couldn’t, they got nothing. The microsite also allowed people to take selfies with the celebs after the activity, with an option to share it on social media.

In the end, while we got a trove of a fun interactions between people and the influencers, people realised that it is best to grab your own Cadbury Fuse when hungry.
Company Credits: Ogilvy India
Company Credits: Wavemaker India
Individual Credits: Kainaz Karmakar, Chief Creative Officer
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer
Individual Credits: Sukesh Nayak, Chief Creative Officer
Individual Credits: Varsha Desai, Group Creative Director
Individual Credits: Alesha Pimpale
Individual Credits: Sudhanshu Vyas, Copywriter
Individual Credits: M.S. Deepthy, Associate Creative Director
Individual Credits: Souveek Adhikary, Creative Supervisor
Individual Credits: Prakash Nair, Associate President & Cluster Head
Individual Credits: Beenu Kurup , Sr. Vice President
Individual Credits: Tanmay Rajpurkar, Account Director
Individual Credits: Meet Parikh, Group Account Manager (Digital)
Individual Credits: Ruben Nair, Sr. Account Executive
Individual Credits: Ganapathy Balagopalan, Head of Planning, Mumbai
Individual Credits: Samhita Chaudhary, Vice President
Individual Credits: Dhara Pujara, Planning Director