Kyoorius Digital Awards
Digital Design & Craft
Content > Personalised Storytelling & Experience
KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Content > Personalised Storytelling & Experience)
PNG
MP4
1m:52s
Influence The Influencers
Brand: Cadbury Fuse
Client: Mondelez India
Baby Blue Elephant
Entry Title: | Influence The Influencers |
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Brand: | Cadbury Fuse |
Client: | Mondelez India |
Description: | Imagine being on the 20th Zoom Call while you’re hungry. So, Cadbury Fuse decided to address the struggle by giving something for your hunger. At 4PM every day, we ran banners on social media and websites, claiming that we are offering a free Cadbury Fuse. But there was a twist to it. When people clicked on the banners, they were taken to a microsite where they had to influence the influencers to give up their Cadbury Fuse for free. They had to interact with Ayiyo Shraddha, Pankaj Tripathi and Yuvraj Singh. If the users could convince the celebrities, they got a free Cadbury Fuse. If they couldn’t, they got nothing. The microsite also allowed people to take selfies with the celebs after the activity, with an option to share it on social media. In the end, while we got a trove of a fun interactions between people and the influencers, people realised that it is best to grab your own Cadbury Fuse when hungry. |
Company Credits: | Ogilvy India |
Company Credits: | Wavemaker India |
Individual Credits: | Kainaz Karmakar, Chief Creative Officer |
Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer |
Individual Credits: | Sukesh Nayak, Chief Creative Officer |
Individual Credits: | Varsha Desai, Group Creative Director |
Individual Credits: | Alesha Pimpale |
Individual Credits: | Sudhanshu Vyas, Copywriter |
Individual Credits: | M.S. Deepthy, Associate Creative Director |
Individual Credits: | Souveek Adhikary, Creative Supervisor |
Individual Credits: | Prakash Nair, Associate President & Cluster Head |
Individual Credits: | Beenu Kurup , Sr. Vice President |
Individual Credits: | Tanmay Rajpurkar, Account Director |
Individual Credits: | Meet Parikh, Group Account Manager (Digital) |
Individual Credits: | Ruben Nair, Sr. Account Executive |
Individual Credits: | Ganapathy Balagopalan, Head of Planning, Mumbai |
Individual Credits: | Samhita Chaudhary, Vice President |
Individual Credits: | Dhara Pujara, Planning Director |