Kyoorius Digital Awards
Social
Posts On Social Media > Multiple Social Media Networks
KYOORIUS DIGITAL AWARDS - Social (Posts On Social Media > Multiple Social Media Networks)
JPG
MP4
2m:05s
Dove #StopTheBeautyTest - Dove
Client: Hindustan Unilever Ltd
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Dove #StopTheBeautyTest |
|---|---|
| Brand: | Dove |
| Client: | Hindustan Unilever Ltd |
| Description: | The campaign was launched on the 25th of February and continued till the 31st of March Video content was amplified on YouTube and Facebook in 10 languages, reaching 36 million women in one day. Real-life ‘rejected brides’ became cover girls of leading women’s magazines Femina & Grazia along with feature stories on publisher social handles Content partnership with digital platform ‘She The People’ got 1.6 million organic views. ‘Humans of Bombay’ ran a snowball campaign leading up to Women’s Day reaching 7 million. Partnership with India’s biggest matrimonial platform – Shaadi.com for deep integration on female profiles and contextual messaging delivered 10 million impressions. India’s No 1 tennis player, Sania Mirza, shared our content with her personal story. This was followed by beauty, travel, sports & entertainment influencers which resulted in 2 million organic views on day 1. All in all, 192.7 years of content consumed and still counting. (See full film with Eng subtitles: https://www.youtube.com/watch?v=jEpTa2cMl_I) |
| Company Credits: | Ogilvy India |
| Company Credits: | Mindshare India |
| Company Credits: | MSL India |
| Company Credits: | Chrome Pictures Media LLP |
| Individual Credits: | Kainaz Karmakar, Harshad Rajadhyaksha |
| Individual Credits: | Sukesh Nayak |
| Individual Credits: | Zenobia Pithawalla, Mihir Chanchani |
| Individual Credits: | Vishal Rajpurkar |
| Individual Credits: | Rishabh Thapar, Yankee Chhabra |
| Individual Credits: | Akshay Ordiya, Subhrajit Guin |
| Individual Credits: | Kirti Vivekanand Marathe, Arthi Sivakumar |
| Individual Credits: | Hephzibah Pathak, VR Rajesh |
| Individual Credits: | Prem Narayan, Abigail Dias |
| Individual Credits: | Walter Noronha, Dharal Goshalia |
| Individual Credits: | Sanam Chowdhry, Freea Bhikhaji |
