Kyoorius Advertising Awards
Industry Craft
Art Direction > Ambient, POP, Mailers & Physical Items
KYOORIUS ADVERTISING AWARDS - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)
JPG
MP4
1m:59s
The Steps Of Luxury
Brand: Chivas
Client: Pernod Ricard India Pvt Ltd
Blue Elephant
| Entry Title: | The Steps Of Luxury |
|---|---|
| Brand: | Chivas |
| Client: | Pernod Ricard India Pvt Ltd |
| Description: | Chivas has a history of creating Limited Edition Packs through artistic collaborations. We collaborated with noted architect Ashiesh Shah. The brief: create a design rooted in India, where its rich heritage enhanced the richness of Chivas as a blend. An ode to the timeless Stepwells of India. A masterpiece of craftsmanship. We took an iconic architectural form that resonated with the brand’s DNA of being a blend of layers, notes, and textured richness. The architectural expression blends these layered complexities of Chivas with the multi-tiered levels of Stepwells. A grand amalgam of scale and opulence, richness, and textures. The Stepwells came alive in 3-Dimensional form on the canister. The play of textures and layers through its steps, arches and etched recesses embossed in 5 layers, turned the pack into an experiential revelation. The tactile feel of the pack, with its concrete colour, brought alive every aspect of the spirit and the inspiration. |
| Company Credits: | Ogilvy India |
| Individual Credits: | Sukesh Nayak : Chief Creative Officer – India |
| Individual Credits: | Kainaz Karmakar : Chief Creative Officer – India |
| Individual Credits: | Harshad Rajadyaksha : Chief Creative Officer – India |
| Individual Credits: | Ritu Sharda : Chief Creative Officer |
| Individual Credits: | Nitin Srivastava - Executive Creative Director |
| Individual Credits: | Sangita Dev - Senior Creative Director |
| Individual Credits: | Ojasvi Mohanty - Creative Director |
| Individual Credits: | Sajeev Manikoth Renjan - Creative Controller |
| Individual Credits: | Vikas Maurya - Vikas Maurya Production |
| Individual Credits: | Aayush Tuladhar - Vikas Maurya Production |
| Individual Credits: | Pulkith Modi - Head (Portfolio & Content), Pernod Ricard India Pvt. Ltd. |
| Individual Credits: | Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt. Ltd. |
