Kyoorius Advertising Awards
Art Direction > Ambient, POP, Mailers & Physical Items
KYOORIUS ADVERTISING AWARDS - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)
The Steps Of Luxury - Chivas
Client: Pernod Ricard India Pvt Ltd
Entrant: Ogilvy India
Baby Blue Elephant
|Entry Title:||The Steps Of Luxury|
|Client:||Pernod Ricard India Pvt Ltd|
|Description:||Chivas has a history of creating Limited Edition Packs through artistic collaborations. We collaborated with noted architect Ashiesh Shah.
The brief: create a design rooted in India, where its rich heritage enhanced the richness of Chivas as a blend.
An ode to the timeless Stepwells of India. A masterpiece of craftsmanship. We took an iconic architectural form that resonated with the brand’s DNA of being a blend of layers, notes, and textured richness. The architectural expression blends these layered complexities of Chivas with the multi-tiered levels of Stepwells. A grand amalgam of scale and opulence, richness, and textures.
The Stepwells came alive in 3-Dimensional form on the canister. The play of textures and layers through its steps, arches and etched recesses embossed in 5 layers, turned the pack into an experiential revelation. The tactile feel of the pack, with its concrete colour, brought alive every aspect of the spirit and the inspiration.
|Company Credits:||Ogilvy India|
|Individual Credits:||Sukesh Nayak : Chief Creative Officer – India|
|Individual Credits:||Kainaz Karmakar : Chief Creative Officer – India|
|Individual Credits:||Harshad Rajadyaksha : Chief Creative Officer – India|
|Individual Credits:||Ritu Sharda : Chief Creative Officer|
|Individual Credits:||Nitin Srivastava - Executive Creative Director|
|Individual Credits:||Sangita Dev - Senior Creative Director|
|Individual Credits:||Ojasvi Mohanty - Creative Director|
|Individual Credits:||Sajeev Manikoth Renjan - Creative Controller|
|Individual Credits:||Vikas Maurya - Vikas Maurya Production|
|Individual Credits:||Aayush Tuladhar - Vikas Maurya Production|
|Individual Credits:||Pulkith Modi - Head (Portfolio & Content), Pernod Ricard India Pvt. Ltd.|
|Individual Credits:||Kartik Mohindra - Chief Marketing Officer, Pernod Ricard India Pvt. Ltd.|