Kyoorius Advertising Awards
Experience & Activation
Contests & Games
KYOORIUS ADVERTISING AWARDS - Experience & Activation (Contests & Games)
Drive Thru Codes - McDonald's India
Entrant: DDB Mudra Group
Baby Blue Elephant
|Entry Title:||Drive Thru Codes|
|Description:||A McDonald’s drive thru is not just a service we offer, it’s a tradition. But the World Drive Thru day in 2020 posed an impossible challenge. With a nation under lock down, and people forced to stay at home, we had to find an innovative way to celebrate this tradition.
Introducing McDonald’s #DriveThruCodes.
An idea that allowed the twitterverse to play the role of a McDonald’s Drive Thru attendant. All you had to do was guess the name of the car in our Drive Thru tweet and get a code for the right effort. What started as a simple twitter activity gained immense traction in a few hours time. With over 6600 mentions and 1.3Mn reach we soon became the trending topic of the day.
|Company Credits:||DDB Mudra Group|
|Company Credits:||22feet Tribal Worldwide|