KYOORIUS ADVERTISING AWARDS - Integrated (Integrated Campaign)

AK vs AK Film Campaign - Netflix India - Netflix India JPG
AK vs AK Film Campaign - Netflix India - Netflix India MP4 1m:46s

AK vs AK Film Campaign - Netflix India
Client: Netflix India
Entrant: The Rabbit Hole

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AK vs AK Film Campaign - Netflix India - Netflix India

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Entry Title: AK vs AK Film Campaign
Brand: Netflix India
Client: Netflix India
Description: Objective:
To incite and excite Indian movie lovers about AK vs AK, Netflix's genre bending attempt at cinema that blurs lines between real and reel life.

Insight:
Everyone likes a good fight. They love a dirty one.

Idea:
To turn their on-screen rivalry into a real one.

Execution:
We needed to create an integrated multi-media campaign that would stay true to the feud between the two AK's (Anil Kapoor & Anurag Kashyap). And most importantly, continue to entertain and engage audiences far beyond them realising that this was ‘just a film promotion.’

A communication plan was drawn that relied heavily on potshots, insults, diss tracks and roasts. What ignited with an innocent tweet, was sparked further by 3 different trailer launches, series of editorial videos and the final blow was the fight on the street, the billboards.
Company Credits: The Rabbit Hole
Individual Credits: RISHABH KHATTER
Individual Credits: JYOTSNA SASTRY
Individual Credits: SOURODEEP BANERJEE
Individual Credits: RAJAT THAKUR
Individual Credits: NAZIM KHAN