Kyoorius Advertising Awards
Branded Content
Digital Media + Native Content - Campaign
KYOORIUS ADVERTISING AWARDS - Branded Content (Digital Media + Native Content - Campaign)
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JPG
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MP4
1m:46s
MP4
4m:07s
MP4
4m:09s
AK vs AK Film Campaign - Netflix India
Client: Netflix India
Entrant:
Blue Elephant
| Entry Title: | AK vs AK Film Campaign |
|---|---|
| Brand: | Netflix India |
| Client: | Netflix India |
| Title: | Case Study |
| Title: | AK vs AK Twitter Feud |
| Title: | AK vs AK Editorial |
| Title: | AK vs AK House Swap |
| Title: | Maushisplaining |
| Description: | Objective: To incite and excite Indian movie lovers about AK vs AK, Netflix's genre bending attempt at cinema that blurs lines between real and reel life. Insight: Everyone likes a good fight. They love a dirty one. Idea: To turn their on-screen rivalry into a real one. Execution: We needed to create an integrated multi-media campaign that would stay true to the feud between the two AK's (Anil Kapoor & Anurag Kashyap). And most importantly, continue to entertain and engage audiences far beyond them realizing that this was ‘just a film promotion.’ A communication plan was drawn that relied heavily on potshots, insults, diss tracks and roasts. What ignited with an innocent tweet, was sparked further by 3 different trailer launches, series of editorial videos and the final blow was the fight on the street, the billboards. |
| Company Credits: | The Rabbit Hole |
| Individual Credits: | RISHABH KHATTER |
| Individual Credits: | JYOTSNA SASTRY |
| Individual Credits: | SOURODEEP BANERJEE |
| Individual Credits: | RAJAT THAKUR |
| Individual Credits: | NAZIM KHAN |
