Kyoorius Advertising Awards
Digital Media + Native Content - Campaign
KYOORIUS ADVERTISING AWARDS - Branded Content (Digital Media + Native Content - Campaign)
AK vs AK Film Campaign - Netflix India
Client: Netflix India
Entrant: The Rabbit Hole
|Entry Title:||AK vs AK Film Campaign|
|Title:||AK vs AK Twitter Feud|
|Title:||AK vs AK Editorial|
|Title:||AK vs AK House Swap|
To incite and excite Indian movie lovers about AK vs AK, Netflix's genre bending attempt at cinema that blurs lines between real and reel life.
Everyone likes a good fight. They love a dirty one.
To turn their on-screen rivalry into a real one.
We needed to create an integrated multi-media campaign that would stay true to the feud between the two AK's (Anil Kapoor & Anurag Kashyap). And most importantly, continue to entertain and engage audiences far beyond them realizing that this was ‘just a film promotion.’
A communication plan was drawn that relied heavily on potshots, insults, diss tracks and roasts. What ignited with an innocent tweet, was sparked further by 3 different trailer launches, series of editorial videos and the final blow was the fight on the street, the billboards.
|Company Credits:||The Rabbit Hole|
|Individual Credits:||RISHABH KHATTER|
|Individual Credits:||JYOTSNA SASTRY|
|Individual Credits:||SOURODEEP BANERJEE|
|Individual Credits:||RAJAT THAKUR|
|Individual Credits:||NAZIM KHAN|