Kyoorius Advertising Awards
Film Craft

The Saviour - Wunderman Thompson
Client: Wunderman Thompson
Entrant:

Baby Blue Elephant

Entry Title:	The Saviour
Brand:	Wunderman Thompson
Client:	Wunderman Thompson
Description:	A film created by Wunderman Thompson's Kolkata team as a salute to the safai warriors (sanitation workers) who without fail collect our trash daily. In normal circumstances, not much thought is given to the pivotal role they play in our society but in these difficult times they have become nothing less than heroes. This film is inspired from a mobile phone video that emerged from Nabha in Punjab, where the people of this town decided one fine morning to show their appreciation for the safaiwala who came to their locality, every day without fail, to collect their trash. In fact, a lot of these civic workers have themselves fallen victim to Covid -19, by picking up harmful, discarded, infected trash but their good work continues despite the difficult circumstances.
Company Credits:	Wunderman Thompson India
Individual Credits:	Senthil Kumar, Chief Creative Officer, Wunderman Thompson India
Individual Credits:	Arjun Mukherjee, VP & ECD, Wunderman Thompson Kolkata
Individual Credits:	Sourish Mitra, Creative Supervisor, Wunderman Thompson Kolkata