Kyoorius Digital Awards
Channels On Social Media > Single Social Media Network
KYOORIUS DIGITAL AWARDS - Social (Channels On Social Media > Single Social Media Network)
The Ultimate Feed - Fevicol
Client: Pidilite Industries Pvt Ltd
Baby Blue Elephant
|Entry Title:||The Ultimate Feed|
|Client:||Pidilite Industries Pvt Ltd|
|Description:||Over the years, Fevicol charmed the country through its iconic TVCs highlighting their ‘Mazboot Jod’ through desi, relatable insights.
The objective on digital was to replicate this charm across social media, and most importantly - make every viewer smile. :)
To make Fevicol a part of every conversation the country was having online while staying true to their quirky tonality.
From leveraging the tap feature to gamifying Instagram stories - we turned the Instagram UI into our playing field, making the bond between U & I stronger than ever.
We made sure Fevicol seamlessly hijacked all conversations on the internet.
Be it disappearing monoliths, Indian matchmaking, gmail crashes, or football matches - we were everywhere.
We even initiated colourful conversations on Holi with a certain detergent brand that rhymes with pride.
But throughout all this diversity found on Instagram - the one thing that remained constant was, our mazboot jod. :)
|Company Credits:||Schbang Digital Solutions Pvt. Ltd.|
|Individual Credits:||Saumil Mehta|
|Individual Credits:||Viren Chhabria|
|Individual Credits:||Aniket Ajwani|
|Individual Credits:||Rahul Hansraj|
|Individual Credits:||Aditya Mehendale|
|Individual Credits:||Puru Agarwal|
|Individual Credits:||Madhvendra Singh|
|Individual Credits:||Kartikeya Misra|
|Individual Credits:||Neha Wahi|
|Individual Credits:||Deep Doshi|
|Individual Credits:||Sanket Gawand|
|Individual Credits:||Aditi Parmar|