Kyoorius Advertising Awards
Experience & Activation
Guerilla Marketing & Stunts
KYOORIUS ADVERTISING AWARDS - Experience & Activation (Guerilla Marketing & Stunts)
The Ultimate Reminder - Fevicol
Client: Pidilite Industries Pvt Ltd
Baby Blue Elephant
|Entry Title:||The Ultimate Reminder|
|Client:||Pidilite Industries Pvt Ltd|
|Description:||After India endured all the lockdowns and the world started opening up, people were seen blatantly flouting social distancing norms, despite the constant rise in cases.
So we decided to highlight the importance of social distancing - doing what we do best.
We went into the food court of a mall - and literally stuck every alternate table to its chairs so that they could not be used.
We even placed tent cards to prevent people from sitting at these tables.
But as expected, they didn’t pay much attention and chose to sit. To their surprise, they were unable to pull the chairs out!
Only when they carefully read the tent card did they realise that these tables have actually been reserved by Fevicol!
Thus, in one of the unlikeliest places for adhesive branding:
Fevicol’s brand proposition was served, and Social Distancing was preserved. :)
|Individual Credits:||Viren Chhabria|
|Individual Credits:||Aniket Ajwani|
|Individual Credits:||Shourya Porwal|
|Individual Credits:||Aditya Mehendale|
|Individual Credits:||Jay Morzaria|
|Individual Credits:||Puru Agarwal|
|Individual Credits:||Madhvendra Singh|
|Individual Credits:||Kartikeya Misra|
|Individual Credits:||Riya Arora|
|Individual Credits:||Saurabh Bhandari|
|Individual Credits:||Rahul Rohra|
|Individual Credits:||Rahul Hansraj|