Kyoorius Advertising Awards
Experience & Activation
KYOORIUS ADVERTISING AWARDS - Innovation (Experience & Activation)
The Ultimate Reminder - Fevicol
Client: Pidilite Industries Pvt Ltd
Baby Blue Elephant
|Entry Title:||The Ultimate Reminder|
|Client:||Pidilite Industries Pvt Ltd|
|Description:||2020 began with India bracing itself for the pandemic - and the subsequent lockdowns.
However, as lockdown restrictions gradually relaxed, we noticed an increasingly casual approach towards social distancing - despite the constant rise in cases.
This is when we felt the need of doing our bit; of creating something simple, yet innovative - with real people, in the real world, to reiterate the importance of social distancing.
So we did what we do best.
We went into a food court and literally stuck every alternate table to its chairs so that they wouldn’t be used.
Ergo - hilarious reactions ensued.
Only when people carefully read the tent cards - that had been there from the start - they realised why this was happening.
These tables had been reserved by Fevicol, for their own safety.
Thus, in one of the unlikeliest places for adhesive branding:
Fevicol’s brand proposition was served,
and social distancing was preserved. :)
|Company Credits:||Schbang Digital Solutions Pvt. Ltd.|
|Individual Credits:||Viren Chhabria|
|Individual Credits:||Aniket Ajwani|
|Individual Credits:||Shourya Porwal|
|Individual Credits:||Aditya Mehendale|
|Individual Credits:||Jay Morzaria|
|Individual Credits:||Puru Agarwal|
|Individual Credits:||Madhvendra Singh|
|Individual Credits:||Kartikeya Misra|
|Individual Credits:||Riya Arora|
|Individual Credits:||Saurabh Bhandari|
|Individual Credits:||Rahul Rohra|
|Individual Credits:||Rahul Hansraj|