Kyoorius Advertising Awards
Public Service Announcements
Experience & Activation
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Experience & Activation)
The Ultimate Reminder - Fevicol
Client: Pidilite Industries Pvt Ltd
|Entry Title:||The Ultimate Reminder|
|Client:||Pidilite Industries Pvt Ltd|
|Description:||2020 began with India bracing itself for the pandemic - and the subsequent lockdowns.
However, as lockdown restrictions were gradually relaxed, we noticed an increasingly casual approach towards social distancing - despite the constant rise in cases.
So we decided to highlight the importance of social distancing - doing what we do best.
We went into the food court of a mall - and literally stuck every alternate table to its chairs so that they could not be used.
As expected, people didn’t pay much attention to the tent cards on the table kept beforehand - and chose to sit.
To their surprise, they were unable to even pull the chairs out!
Only when they eventually read the tent card did they realise that these tables had been reserved by Fevicol, for their own safety.
As a result, smiles were shared, social distancing was preserved, and a much-needed reminder was delivered.
|Company Credits:||Schbang Digital Solutions Pvt. Ltd.|
|Individual Credits:||Viren Chhabria|
|Individual Credits:||Aniket Ajwani|
|Individual Credits:||Shourya Porwal|
|Individual Credits:||Aditya Mehendale|
|Individual Credits:||Jay Morzaria|
|Individual Credits:||Puru Agarwal|
|Individual Credits:||Madhvendra Singh|
|Individual Credits:||Kartikeya Misra|
|Individual Credits:||Riya Arora|
|Individual Credits:||Saurabh Bhandari|
|Individual Credits:||Rahul Rohra|
|Individual Credits:||Rahul Hansraj|