Kyoorius Advertising Awards
KYOORIUS ADVERTISING AWARDS - Topical Advertising (Digital Media)
Just Ad Netflix - Netflix India
Client: Netflix India
Entrant: DDB Mudra Group
Baby Blue Elephant
|Entry Title:||Just Ad Netflix|
|Description:||Diwali in India is no longer just puja and celebrations with family and friends.
It’s a festivals of Ads.
Brands who have the big bucks and those whose story telling is going to (s)weep the nation – win!
Netflix had no intention of doing either, but that didn’t stop them for looking for an opportunity to entertain.
That's when it hit us, with over 2.2 million minutes of content we had enough footage to create Diwali ads for any product/category trying to communicate during season of lights.
And that's what we did, edited each show of ours to create a specific Diwali ad for Insurance, Real Estate, FMCG and Telecom to name a few.
Keeping in mind the Diwali tradition we gifted these ads to brands to make it their own and use it in the way they like. And soon enough everyone’s Diwali ads, had a little bit of Netflix in it.
|Company Credits:||DDB Mudra Group|
|Individual Credits:||Team DDB Mudra Group|