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COVID-19 Vaccine Fraud - Axis Bank - Axis Bank JPG
COVID-19 Vaccine Fraud - Axis Bank - Axis Bank MP4 1m:26s

COVID-19 Vaccine Fraud - Axis Bank
Client: Axis Bank
Entrant: AutumnGREY

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COVID-19 Vaccine Fraud - Axis Bank - Axis Bank

Baby Blue Elephant

Entry Title: COVID-19 Vaccine Fraud
Brand: Axis Bank
Client: Axis Bank
Description: Problem/Context:
The Covid-19 vaccine came as a relief for all but along with it, came a lot of banking frauds in the name of vaccine registration. Axis Bank wanted to alert their customers and urge them to stay safe from these frauds.

Idea/Solution:
We collaborated with the one voice who has been our sound of safety from the beginning of the pandemic, the voice of Jasleen Bhalla, the VO artist behind the famous Covid-19 IVR. We reached out to her and brought her in front of the camera for the first time. She is a voice that everyone knows and now she partnered with us to give out one more message of safety, alerting people and asking them to stay safe from both Covid and banking frauds.

Impact/Results:
The video with her message was shared widely on channels like Whatsapp,. While people were surprised to see the face in front of the voice that they all know, her message for Axis Bank created a lasting impact on them all.
English Translation: Recognise me?
No?
Just a minute.
Hello. You can stop the spread of Novel Coronavirus.
If you cough or sneeze, keep your nose and mouth covered.
These could be symptoms of Covid-19.
Surely, now you have recognised me!
For the last 1 year, you have heard me before every phone call.
Sorry, but what I had to say was really important.
Today, I have another very important message for you.
Come.
There is a new fraud in the name of Covid-19 vaccine registration.
If anyone calls, messages or emails you, asking for your bank details for vaccine registration, do not share them.
Remember, you will never have to share your bank details for Covid-19 vaccine registration.
Stay alert and stay safe from both banking fraud and Covid.
Company Credits: AutumnGREY
Individual Credits: Bodh Deb – Vice President, AutumnGREY
Individual Credits: Nishant Ananthram – Creative Director, AutumnGREY Mumbai
Individual Credits: Dyuti Banerjee – Group Head Copy, AutumnGREY Mumbai
Individual Credits: Aanchal Srivastava – Group Account Manager, AutumnGREY Mumbai
Individual Credits: Shalini Ghildiyal – Senior Account Director, AutumnGREY Mumbai
Individual Credits: Geowel George – Senior Creative designer - Motion, AutumnGREY, Mumbai
Individual Credits: Asha Kharga – Group CMO, Axis Bank
Individual Credits: Abraham Chacko – Vice President Marketing, Axis Bank
Individual Credits: Hardik Joshi –Digital & Social Media Head, Axis Bank
Individual Credits: Sayan Haldar – Assistant Vice President, Marketing, Axis Bank
Individual Credits: Arpita Das – Senior Manager, Marketing, Axis Bank