KYOORIUS ADVERTISING AWARDS - Innovation (Experience & Activation)

Spotify #PlayThis - Spotify - Spotify JPG

Spotify #PlayThis
Brand: Spotify
Client: Spotify

Spotify #PlayThis - Spotify - Spotify

Blue Elephant

Entry Title: Spotify #PlayThis
Brand: Spotify
Client: Spotify
Description: 21st June 2020 was special. World Yoga Day, Father's Day, World Motorcycle Day, World Selfie Day, and a Trump Rally had to be celebrated on the same day as Spotify's day or as the world likes to call it 'World Music Day'.

The challenge was to come up with an idea that was loud enough to be noticed on a day as noisy as this. And at the back of it make people realise and experience the extensive bank of Spotify playlists.

On World Music Day, we turned the internet's favourite lingo into playlists. We partnered with Twitter to create a unique engine that mapped all 3400 emojis across iOS and Android to Spotify playlists that would match the emojis. All a user had to do was tweet the hashtag #PlayThis followed by an emoji of their choice and get a Spotify playlist relevant to the emoji within a second.
Company Credits: DDB Mudra Group
Individual Credits: Team DDB Mudra Group
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