Kyoorius Digital Awards
KYOORIUS DIGITAL AWARDS - Social (Real-Time Response)
Spotify Good Day - Spotify
Baby Blue Elephant
|Entry Title:||Spotify Good Day|
|Description:||We’re a brand that’s for fans, run by fans. From our curated playlists to our social media.
So when one fine morning, a fan in the vast expanse of the Twitterverse looked at a Good Day biscuit and couldn’t unsee Spotify – our listening team picked it up and we made it our business to make sure the rest of the world couldn’t either.
We listened to him and changed our brand logo to the biscuit, not a stock image, not just any biscuit - the exact same biscuit. And marvelled as Twitteratis shared the same sentiment.
It helps that it’s coded in our brand values that we shouldn’t take ourselves too seriously, so changing a logo, what is usually considered a sacrosanct, wasn’t out of the question for us.
The simple yet impactful social makeover of our profile ensured the Twitterverse had a good day and the brand got 112 million worth of earned media with zero money spent and 108% growth in positive sentiment.
|Company Credits:||DDB Mudra Group|
|Individual Credits:||Team DDB Mudra Group|