KYOORIUS DIGITAL AWARDS - Social (Posts On Social Media > Single Social Media Network)

Spotify Good Day - Spotify - Spotify PNG
Spotify Good Day - Spotify - Spotify MP4 1m:37s

Spotify Good Day
Brand: Spotify
Client: Spotify

Spotify Good Day - Spotify - Spotify

Blue Elephant

Entry Title: Spotify Good Day
Brand: Spotify
Client: Spotify
Description: We’re a brand that’s for fans, run by fans. From our curated playlists to our social media.

So when one fine morning, a fan in the vast expanse of the Twitterverse looked at a Good Day biscuit and couldn’t unsee Spotify – our listening team picked it up and we made it our business to make sure the rest of the world couldn’t either.

We listened to him and changed our brand logo to the biscuit, not a stock image, not just any biscuit - the exact same biscuit. And marvelled as Twitteratis shared the same sentiment.

It helps that it’s coded in our brand values that we shouldn’t take ourselves too seriously, so changing a logo, what is usually considered a sacrosanct, wasn’t out of the question for us.

The simple yet impactful social makeover of our profile ensured the Twitterverse had a good day and the brand got 112 million worth of earned media with zero money spent and 108% growth in positive sentiment.
Company Credits: DDB Mudra Group
Individual Credits: Team DDB Mudra Group
AwardsEngine Logo