Kyoorius Advertising Awards
KYOORIUS ADVERTISING AWARDS - Film Craft (Direction)
Chotu - My Choice Foundation
Client: My Choice Foundation
Entrant: Good Morning Films
|Brand:||My Choice Foundation|
|Client:||My Choice Foundation|
|Description:||Children are our future, pride and new vision; and that is exactly what Children’s day celebrates. It's a day dedicated to increase awareness about their welfare. Yet, look around and you will witness that the reality is far from the truth. Their basic rights, education, dignity, hope and childhood is snatched away every single day. Currently, millions of child labourers in India are employed in homes, factories, construction sites and elsewhere. Popularly referred to as 'Chotu', these children deal with menial, backbreaking and dangerous jobs.
This year, Children’s Day fell on the same day as Diwali. Despite the fact that we still have a long way to go to vanquish the evil of child labour, we were intently celebrating the victory of good over evil this Diwali.
This film takes us along on a day in the life of these little boys who are forced to work, instead of doing what boys their age should be doing – studying, playing, and living their childhood in a safe environment. This is the stark, unflinching reality the film attempts to bring to our screens and sear into our consciousness. Starting from the time when dawn breaks and Chotu is kicked awake, to sifting through heaps of garbage working as a ragpicker, bullied into cleaning dishes in a middle-class home, serving tea to rickshaw drivers, watching others go to school, right to evening responsibilities like washing a bus windscreen, and ending at night on the most heart wrenching scene of all – him being offered to a man in a brothel. As we watch, we see the dehumanising of Chotu, his objectification, and the utter helplessness that defines his life.
|Company Credits:||Good Morning Films|
|Company Credits:||My Choice Foundation|
|Company Credits:||Dentsu Impact|
|Individual Credits:||Shashanka Chaturvedi - Director|
|Individual Credits:||Vikram Karla - Executive Producer|
|Individual Credits:||Robin D'Cruz - Producer|
|Individual Credits:||Shashanka Chaturvedi - Cinematographer|
|Individual Credits:||Robin D'Cruz - Cinematographer|
|Individual Credits:||Shashanka Chaturvedi - Editor|
|Individual Credits:||Saregama - Music|