Kyoorius Digital Awards
Digital Design & Craft
Design > UX
KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Design > UX)
End-To-End Farmer Support App - SeedWorks
Baby Blue Elephant
|Entry Title:||End-To-End Farmer Support App|
|Description:||SeedWorks partnered with us to build India’s first-ever end-to-end simplified farmer support app that keeps farmers engaged & informed. After talking to more than 690 farmers across the country, we realized that farmers were in dire need of authentic crop-related information and were mainly dependent on WhatsApp conversation with company representatives, farmers gathering in the evening, and Kisan call centers.
Moreover, they were quite well-versed with using smartphones, keen users of platforms such as YouTube & TikTok, and relied heavily on voice searches. These unique insights helped us build the SeedWorks app that had unique gamification features and a one-of-its-kind crop calendar that provided step-by-step customized help in crop production.
With strong visual cues, amicable conversational tone, and voice feature as a constant across all platforms, the SeedWorks app has become an ally of farmers - potentially changing the lives of 14.5 crore farmers and bettering the nation from the grassroots level.
|Company Credits:||NetBramha Studios|