Kyoorius Advertising Awards
Radio & Audio
KYOORIUS ADVERTISING AWARDS - Innovation (Radio & Audio)
Alexa Goes Bonkers
Brand: Taco Bell
Client: Burman Hospitality Pvt Ltd
Baby Blue Elephant
|Alexa Goes Bonkers
|Burman Hospitality Pvt Ltd
|Taco Bell wanted to launch their Mild and Wild Naked Chicken Tacos in India. Two tacos that are totally different but equally awesome, which made it hard to pick the better Taco between the two. We tried multiple ways to get an answer. From getting two guys to toss a coin in our TVC, to having an entire debate show with comedians, to going out and asking people ourselves. Nothing worked.
Finally, we turned to Alexa and her Artificial Intelligence for an answer.
We encouraged people to ask – “Hey Alexa which taco is better? The Mild or the Wild?" And so, they did. Alexa was definitely not ready for it. She endlessly argued with herself on which taco was better. And day by day, her patience wore thin. She got angry at the question, and even begged people not to ask it again. She even gave out discounts to people in exchange for not asking the question.
Why did Alexa get confused? Well… maybe we programmed her to do that. Maybe.
|BBH Communications India Pvt. Ltd.