KYOORIUS DIGITAL AWARDS - Digital Design & Craft (Form > Writing For Digital & Social Media)

Cup Of Kindness - Society Tea - Society Tea JPG
Cup Of Kindness - Society Tea - Society Tea MP4 2m:26s

Cup Of Kindness - Society Tea
Client: Society Tea
Entrant: Django Digital

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Cup Of Kindness - Society Tea - Society Tea

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Entry Title: Cup Of Kindness
Brand: Society Tea
Client: Society Tea
Description: The Cup of Kindness video is more than just a heartwarming montage of Society Tea’s initiative to distribute tea amongst the villagers of Vikramgadh. It is a tale of the true meaning of tea in our life. A tale expressed as a poem but read as an ultimate love letter to tea. The simple message of escaping the gloom of a pandemic with a warm cup of tea is brought to life through words that show tea like an old friend, confidant, time machine and healer. In turn, revealing that tea is in fact, one of life’s biggest forms of kindness. The story of India’s national drink, when told in our national language, tugs at heartstrings and opens up huge wells of emotions. Because as goes an oft-repeated line in our little ode- “ Chai, tum sirf chai nahi, tum chahat ho” (You’re not just tea, you’re love itself).
Company Credits: Django Digital
Company Credits: Society Tea